Stay Cool, Shop IRL — SM is your go-to Summer Destination
Friday, May 9, 2025
This summer, the real flex isn’t in your online cart—it’s at SM Supermalls
Personal Collection Champions Women’s Entrepreneurship
Tuesday, March 25, 2025
Micro, small, and medium-sized enterprises (MSMEs) make up 99.5% of business establishments in the Philippines, driving employment, innovation, and economic growth. But did you know that more than half of them are owned by women?
A report by the Asian Development Bank states that a remarkable 55.8% of MSMEs in the country are owned or led by women. Of which, women entirely own 79%, while 19% are majority-owned by women.
Yet, the same report says that despite their strong presence, women-led businesses face barriers in financing, gender bias, balancing responsibilities, and digital adoption. Despite these challenges, women entrepreneurs continue to thrive and contribute immensely to the economy.
Personal Collection’s commitment to women’s entrepreneurship
Leading Filipino-owned direct selling company Personal Collection (PC) has long been a champion of women’s empowerment through business ownership. Majority of its million-strong dealers being women, PC built a community that uplifts and supports Filipinas in their journey toward financial independence. Their direct selling model provides an accessible, low-risk opportunity for women to start and scale their businesses without the financial and operational barriers of traditional enterprises.
By keeping startup costs low, PC ensures that women can access high-quality, in-demand products, making it easier for them to begin on their entrepreneurial journey.
Aside from providing the opportunity to start a business with minimal capital, PC also empowers women to achieve financial independence by allowing them to earn based on their efforts and strategies.
This financial freedom boosts their confidence, enabling them to break through gender biases, pursue personal goals, support their families, and create a better future for themselves and their loved ones.
Moreover, PC offers comprehensive training and mentorship in sales, leadership, and business management, equipping women with essential skills to thrive in a competitive market even in online selling platforms to help them grow and expand their businesses.
Why women’s success is everyone’s success
The success of women is not just about individual achievement—it has a profound impact on families and the society as a whole. When women succeed, their families prosper, their communities thrive, and they inspire younger women to dream bigger and strive for more.
Personal Collection recognizes that women are not just entrepreneurs—they have lives beyond their work. PC promotes flexibility, understanding that women juggle multiple roles, from being mothers to pursuing their passions. By empowering women in all aspects of life, PC drives their success in business and strengthens their roles in the community and the economy.
“At Personal Collection, women are the heart and soul of our business—majority of our dealers are women, and their success is our success. We’ve built more than just a business, we’ve created a movement that empowers women to lead, earn, and achieve their dreams on their own terms. When we uplift women, we uplift families, communities, and ultimately, the entire nation," Personal Collection Chairman, Jun Evangelista said.
To start your entrepreneurial journey with Personal Collection, visit https://www.personalcollection.com.ph/.
Boehringer Ingelheim drives rabies prevention efforts with free pet vaccinations for Rabies Awareness Month with a mass vaccination drive at The Clubhouse in Filinvest 2, Quezon City to mark Rabies Awareness Month.
The initiative provided free pet vaccinations, reinforcing the importance of responsible pet ownership and strengthening community-wide rabies prevention efforts.
With support from the Bureau of Animal Industry and Magic 89.9 FM’s Pets in the City radio program, veterinarians and volunteers worked together to educate pet owners on the crucial role of vaccination in eliminating rabies and
safeguarding public health.
Through this vaccination drive, Boehringer Ingelheim remains committed to making vaccinations accessible and building safer, rabies-free communities in the Philippines.
For more information about Boehringer Ingelheim’s rabies prevention initiatives, visit https://www.boehringer-ingelheim.com/animal-health.
SM Job Fairs: Bringing career opportunities nationwide
Thursday, March 20, 2025
SM Supermalls is making job hunting easier, faster, and more rewarding! February’s job fairs set the stage for 2025, with the SM Retail Job Fair at SM North EDSA successfully connecting more than a thousand job seekers with top employers.
Success Stories: Real people, Real impact
Now, the momentum continues with a nationwide series of job fairs this March, offering even more opportunities for Filipinos to build their careers.
The March schedule includes:
- March 21 (Friday) – SM City Trece Martires and SM City Naga
- March 25 (Tuesday) – SM City Bacoor March 27 (Thursday) – SM City Daet
- March 28 (Friday) – SM City Sta. Mesa and SM City Trece Martires
- March 29 (Saturday) – SM Seaside City Cebu
SM Job Fairs continue to change lives by providing a fresh start, stable incomes, and career growth. Here’s what some of our hired-on-the-spot applicants had to say:
“This is the best—I can finally stand on my own and support my family! Thank you, SM Job Fair, for this life-changing opportunity. I hope more job seekers take advantage of this chance to build a better future.” - John Paul Arido, a newly hired Stock Clerk at SM Hypermarket
"Getting hired on the spot was both exciting and overwhelming since this is my first job fair. Thank you, SM, for creating opportunities like this—your job fairs truly make a difference for job seekers like me!" - Maria Patricia De Leon, hired on the spot for Customer Assistance at SM Hypermarket
"I’m grateful to be hired on the spot after two months of job hunting. This opportunity means so much to me and my family. The SM Job Fair was well-organized, and the staff were very approachable, making the entire process smooth and comfortable.” - Joselito Oniza, hired pharmacist assistant at Watsons
"I’ve been following SM Supermalls’ job fair schedule, hoping for a chance to work for an SM-affiliated company. Being hired on the spot made the wait completely worth it! What sets SM Job Fairs apart is the quality of employers—established, reputable companies that offer real career opportunities. I’m truly grateful for this experience!" - Teresa Enriquez, Cashier at Toy Kingdom
Hassle-free job hunting with on-site government services Finding a job is easier when everything you need is in one place! SM Job Fairs feature government agency booths to assist applicants with essential requirements, such as Social Security System (SSS), Philippine Health Insurance Corporation (PhilHealth), and Pag-IBIG Fund—ensuring a smooth hiring process.
Driving growth, building the nation More than just hiring events, SM Job Fairs contribute to economic recovery and uplift communities. With SM Supermalls' commitment to employment, more Filipinos are securing brighter futures. Your next big career move starts here—don’t miss out!
Empowering Women, Building Resilient Communities
Wednesday, March 19, 2025
In recognition of National Women’s Month and Fire Prevention Month, SM Cares launched Women on Fire, a celebration of the remarkable leadership, strength, courage, and resilience of women in fire prevention, disaster response, and community safety.
Panagbenga Festival: #ColorsInBloomAtSM
Thursday, February 27, 2025
Its #ColorsInBloomAtSM, a burst of color, culture, and celebration as this year’s Panagbenga has been nothing short of a color spectacle showcasing Baguio’s arts and culture.
A key highlight of the event, The Mighty Bhutens Art Exhibit, brings the spirit of the Cordilleras to life through its artistry. This display features works by Kabunyan de Guia, Guiller Lagac, and Oliver Olivete—collectively known as The Mighty Bhutens. Their pieces, inspired by National Artist Kidlat Tahimik, reflect a spontaneous, playful approach that remains true to the rich heritage of the region.
The Food and Crafts Fair, running from February 17 – March 03, features local MSMEs presenting a variety of products, including souvenirs, foods, and delicacies. The Food Truck Fest at The Drive offers a unique mix of tastes and flavors from local culinary entrepreneurs.
The Arts and Crafts activity sparks creativity among students from various schools as they repurposed past Panagbenga decors into sustainable art. Families enjoyed bonding at Family Art Day, while friends found inspiration from the scenic Sky Terrace view during the Painting Competition.
The shoppers enjoy the Panagbenga spirit and festive atmosphere enriched by music and cultural performances from groups such as Day Eng Cultural Group, University of Baguio BIBAK Ubbun Kaafuan, Paggawisan Tako Am-In from the University of the Philippines-Baguio and Gawis Culture and Arts Ensemble.
Fur-parents and their beloved companions struts their super style in a fun-filled costume contest. The Pet Pawstival kicked off with a paw-some day of bonding and laughter, creating unforgettable memories for both pets and their devoted owners.
The weaving workshop, led by master weaver Cathy Ekid from Bontoc, shares her expertise in backstrap weaving. With the assistance of the Pasakalye Group of Artists, mall-goers try their hand at this traditional craft, contributing to the preservation of the art of weaving.
Hiraya: Dreams in Bloom showcased a heartfelt collection of artworks that captured dreams and aspirations through the enchanting beauty of flowers. Featuring over 60 pieces from 48 artists, the exhibit highlighted the incredible talent of prominent Pasakalye artists, blending tradition and creativity in a captivating visual storytelling.
Blooming Weaves celebrated Cordillera’s rich weaving traditions through a stunning fashion show and exhibit. Featuring the Fashion Designers Alliance Cordillera, the event blended traditional fabrics with modern, eco-conscious designs. Visitors admired intricate handwoven masterpieces, showcasing techniques like backstrap weaving, pedal loom weaving, and ikat dyeing—each a testament to indigenous artistry.
Spectacular fireworks, vibrant floral displays featuring a dynamic blend of pastel floral designs, and striking gobo and light installations throughout the mall further enhanced the Panagbenga celebrations.
On February 23, residents and visitors eagerly gathered to witness the highly anticipated Grand Float Parade, featuring 44 beautifully decorated floats that captivated the crowd.
As a hall-of-famer, SM City Baguio presented a non-competing entry, bringing this year’s festival theme, "Blossoms Beyond Boundaries," to life with a stunning design inspired by a cornucopia of bountiful harvests.
Discover what’s next and what’s new at SM Supermalls—your ultimate destination for the freshest flavors, trendiest lifestyle finds, and exclusive collectibles. With exciting new openings and upcoming must-visit spots, there’s always something to look forward to!
SM North EDSA
Flavors to Savor
Already satisfying cravings, Tonkotsu Kazan serves rich broth, tender pork, and premium noodles in every bowl of Japanese ramen. Bebang Halo-Halo delights with a fresh and creamy twist on the classic Filipino dessert, while Gyukatsu Kyoto Katsugyu excites meat lovers with its iconic gyukatsu, a perfect mix of tradition and innovation. Marking a milestone in its expansion, Milksha debuts its first-ever in the Philippines concept store at SM North EDSA. Bringing its signature premium bubble tea experience to an even bigger audience, offering refreshing bubble tea made with premium milk and tea leaves.
Trendsetting Styles & Lifestyle Must-Haves
Dr. Martens is already making bold style statements with its iconic footwear. Fully Booked x Kinokuniya has become a go-to literary escape, blending English bestsellers with curated Japanese titles for book lovers. On the horizon, KKV will bring youthful, trendy essentials, Aquaflask Design Lab will redefine hydration with stylish, double-insulated water bottles, and All Aboard will offer a luxury hub for toys and collectibles for hobbyists of all ages.
Epic Fun, Unforgettable Memories
For families, The Underwater Adventure is open and ready to immerse kids in an ocean-themed playground filled with vibrant sea creatures and murals—perfect for a day of fun with special discounts on its 1-hour pass, from P400 to only P299! A discount on the 3-hour pass is also available, from P550 to only P420. Both of these discounts can be claimed exclusively on the SM Malls Online app!
Collector’s Paradise
Fans can now enjoy Gashapon Bandai’s capsule toy machines featuring beloved anime characters. Co. The Collectible Store is another must-visit, offering rare Funko Pop! figures, K-pop albums, and anime memorabilia for devoted collectors.
SM Mall of Asia
Flavors to Savor
Coming soon, Rossopomodoro brings to the Philippines for the first time the true taste of Naples in SM Mall of Asia. Known for its authentic Neapolitan pizza—creamy mozzarella, charred yet elastic crust, and sweet San Marzano tomatoes—every bite stays true to centuries-old Italian tradition.
Trendsetting Styles & Lifestyle Must-Haves
Maison Margiela is already redefining luxury wardrobes with its modern, artsy flair with its first in SM opening. Known for its avant-garde designs and attention to detail, this iconic brand brings unique pieces that blend high fashion with artistic expression. Maison Margiela is the ultimate destination for fashionistas, offering everything from bold statement pieces to refined everyday luxury wear.
Collector’s Paradise
Don’t miss out! The Artist-Made Collection by SEVENTEEN Pop-Up, running from January 15 to February 26, 2025, brings exclusive merchandise from the global K-pop sensation—but stocks are limited, so don’t wait!
SM Podium
Flavors to Savor
All new to SM Supermalls, these food stops are making their marks! Already serving hearty comfort food, Osteria Antica delivers authentic Italian flavors with handmade pasta, wood-fired pizzas, and curated wines—offering a refined dining experience that blends tradition with sophistication. Coming soon, Brotzeit will bring the taste of Germany to your table with pretzels, schnitzels, and more.
Trendsetting Styles & Lifestyle Must-Haves
Soon, Felipe and Sons will add a luxurious touch to barbering with style and indulgence.
SM Megamall
Flavors to Savor
Already winning hearts, Warabimochi Kamakura, the first of its kind in the Philippines, brings you sweet, chewy Japanese warabimochi with a delightful twist—now closer than ever. Adding to the experience, Cooper’s Coffee is set to open its doors at SM Megamall, bringing its expertly roasted, ethically sourced beans to caffeine lovers. From no-nonsense espressos and dreamy flat whites to their signature brown butter latte, every cup is crafted with care. But it’s not just about the coffee—Cooper’s also serves up tasty pastries, hearty sandwiches, and melt-in-your-mouth cakes, making it the perfect spot to refuel and unwind.
SM City Dasmarinas
Flavors to Savor
Craving for something new in Cavite? Satisfy your cravings at SM City Dasmariñas with an exciting mix of flavors of everything first in Cavite. Popeye’s brings its signature crispy fried chicken and Louisiana-style comfort food, while X Malatang offers a fiery, authentic take on Chinese hotpot. Manila Creamery and Momoyo serve up delightful frozen treats, with Udders—Singapore’s #1 ice cream brand—bringing its bold, playful flavors to the mix. Sweet tooths will love Cinnabon’s special deals, with Cinnabites 16’s available for only P459 and the Cinnabites Combo 16’s for just P699, exclusively on the SM Malls Online app. And for a refreshing drink, Yi Fang Taiwan Fruit Tea is celebrating the Year of the Snake with P25 off select drinks—another reason to check out the SM Malls Online app!
Trendsetting Styles & Lifestyle Must-Haves
Flying Tiger comes to Cavite for the first time and is set to elevate shopping at SM City Dasmariñas with its quirky, creative selection of everyday essentials. From stylish stationery and unique home décor to fun gadgets and accessories, this Scandinavian-inspired brand offers a treasure trove of surprises for trendsetters and lifestyle enthusiasts.
Epic Fun, Unforgettable Memories
Photo Objet is bringing a new level of creativity and fun for the first time in Cavite to SM City Dasmariñas, offering a one-of-a-kind space for capturing memories. Whether you're looking for aesthetic photo booths, themed backdrops, or instant print souvenirs, this spot is perfect for making every moment picture-perfect.
SM City Fairview
Flavors to Savor
Get ready for a feast of flavors at SM City Fairview! BBQ Chicken serves up mouthwatering, Korean-style fried chicken with its signature crispy coating and bold flavors. For a fun and crunchy snack, Popper’s Pop! delivers an irresistible selection of gourmet popcorn, perfect for movie nights or on-the-go munching. And for pizza lovers, Leo Pizza offers a delicious lineup of handcrafted pizzas, made with fresh ingredients and baked to perfection. Whether you're craving something savory, crispy, or cheesy, SM City Fairview has something to satisfy every craving.
SM Seaside City Cebu
Flavors to Savor
At SM Seaside City Cebu, delicious dining experiences await for the first time at SM Supermalls! Boy Belly is perfect for group dining, offering its signature barkada set menu, which comes with a platter of extra rice—on the house perfectly paired with a free pitcher of iced tea to enjoy your meal, available exclusively through the SM Malls Online app. For those who love bold Asian flavors, Hey! Wok serves up wok-fried favorites bursting with aromatic spices as SM and Cebu welcome it for the first time ever.
SM CDO Downtown
Trendsetting Styles & Lifestyle Must-Haves
Tech enthusiasts, get ready—HONOR is making waves at Level Three, Cyberzone, SM CDO Downtown! Known for its cutting-edge smartphones, sleek wearables, and innovative tech solutions, HONOR brings premium performance and stylish design to your fingertips. Whether you’re looking for a powerhouse device to keep up with your lifestyle or the latest in smart technology, HONOR delivers quality, innovation, and reliability—all in one place.
SM J Mall
Trendsetting Styles & Lifestyle Must-Haves
Elevate your self-care routine at Beauty Sessions in SM J Mall, where expert services help you look and feel your best for the first time in SM. For a healthier lifestyle, Healthy Options offers a wide range of organic and all-natural products, from supplements to snacks, making wellness more accessible than ever.
No need to wait—exciting discoveries are always around the corner at SM Supermalls!
At SM Supermalls, the #HomeOfFirsts, every visit brings something fresh and unforgettable. From must-try flavors and the latest fashion finds to thrilling entertainment and rare collectibles, every visit brings something fresh and unforgettable. Whether you’re in the bustling metro or exploring SM malls across Luzon, Visayas, and Mindanao, expect first-to-market brands, groundbreaking experiences, and exciting trends you won’t find anywhere else.
Don’t miss out—plan your visit to SM Supermalls, the #HomeOfFirsts, today and be among the first to experience everything that’s new! For more exclusive deals and offers, download the SM Malls Online app on the Apple App Store and Google Play.
Stay updated on the latest happenings by visiting www.smsupermalls.com or following @smsupermalls on social media.
Milksha, Taiwan’s beloved milk tea brand, proudly opens its first-ever concept store in the Philippines!
Get ready for a delightful sip filled with pure, fresh, and natural milk tea creations made with the finest ingredients. Officially opening its doors at SM North EDSA, the Milksha concept store is inviting even more Filipinos to experience its fresh and most flavorful milk tea straight from Taiwan.
Milksha has become a global sensation, celebrated for its commitment to quality and its dedication to crafting pure, fresh, and natural beverages. Each drink is hand-made with care–from the finest tea leaves to freshly made chewy honey pearls–to create a symphony of textures and flavors. By using only real ingredients and no powders, Milksha delivers a velvety creaminess and the bold, full-bodied taste of authentic tea, satisfying cravings and delighting taste buds with every sip.
Fresh. Pure. Authentic.
Milksha’s secret to success? It’s the flavors enhanced by special ingredients, ingredient by ingredient. The menu is a celebration of everything that makes milk tea special, with drinks that highlight Milksha’s commitment to fresh, real ingredients. Some must-try favorites include:
- Signature 3Q Milk Tea – A bestseller layered with a trio of honey pearls, grass jelly, and pudding for the ultimate texture-filled sip.
- Strawberry Coulis Milk – A creamy milk drink swirled with generous portions of real strawberries, offering a fruity and delightful twist that fans can’t stop raving about.
- Jasmine Green Tea with Cloudy Cream – A hot, light, and fragrant tea crowned with Milksha’s velvety cream topping for a perfect balance of flavors.
Each cup is brewed for the perfect balance, packed with flavor, and designed to make your taste buds dance. Whether you’re looking for something refreshing, indulgent, or entirely unique, Milksha’s offerings promise to deliver.
Milksha’s menu now boasts over 30 drinks, offering something for every mood and moment. The expanded selection includes exciting new creations alongside classic favorites, ensuring that everyone can find their next go-to beverage.
Made to Savor, Made to Share
Whether grabbing a quick pick-me-up with friends, taking a break from shopping, or simply treating yourself to something special, Milksha’s first concept store at SM North EDSA, City Center, Level 2 offers a space where every visit becomes a moment to remember.
With its focus on real ingredients and innovative flavors, Milksha is set to become a must-visit destination for milk tea lovers in the heart of Quezon City.
Discover more sweet treats and exciting brands at SM Supermalls, the home of firsts, by visiting www.smsupermalls.com or following @smsupermalls on social media.
SM North EDSA continues to redefine the shopping and dining scene with an exciting array of new tenants across its sprawling mall. Brimming with new experiences—from Milksha's first-ever concept store in the Philippines to exciting store openings—here’s what awaits you at The Block and beyond.
The Block: A Hub of Exciting New Stores
Step into The Block at SM North EDSA, where a fresh wave of stores and attractions awaits. From unique dining experiences to specialty shops and immersive adventures, The Block is your destination for exciting discoveries and memorable moments.
Tonkotsu Kazan (The Block, Ground Floor)
Indulge in the rich flavors of authentic Japanese ramen at Tonkotsu Kazan, now serving its signature dishes at SM North EDSA. Known for its perfectly crafted noodles, flavorful broth, and tender roasted pork, this ramen house brings a dining experience steeped in tradition.
Every bowl is a celebration of Japanese precision and hospitality, or omotenashi, making it a must-try destination for foodies craving comfort and quality.
Bebang Halo-Halo (The Block, Ground Floor)
Rediscover the Filipino classic with a playful twist at Bebang Halo-Halo, where every spoonful is a delightful surprise. Known for its “Fun, Royal, and Filipino” approach, Bebang takes halo-halo to new heights with the creamiest textures and most innovative flavors.
Cool, colorful, and packed with flavor, Bebang Halo-Halo’s best seller, The Presidential, is the ultimate Pinoy merienda. This refreshing mix of sweet, creamy, and crunchy goodness is perfect for any craving this holiday season. Priced at only PHP 148–178, it’s the creamiest way to enjoy this Filipino favorite!
Fully Booked x Kinokuniya (The Block, 5th Floor)
A literary and cultural collaboration awaits at Fully Booked x Konikuniya, now open at SM North EDSA. This one-of-a-kind bookstore fuses Fully Booked’s beloved English-language collection with Kinokuniya’s curated Japanese titles.
From timeless Japanese classics Nihongo learning materials to art books and English-translated manga, this store is a cultural oasis for book lovers and manga enthusiasts alike.
Gashapon Bandai (The Block, 5th Floor)
Calling all capsule toy lovers! Gashapon Bandai, Japan’s iconic vending machine toy concept, has arrived at SM North EDSA. With every spin, you’ll discover collectibles featuring beloved anime icons like Dragon Ball and Sailor Moon, and adorable Sanrio characters.
It’s not just a shop; it’s a thrilling adventure that turns every visit into a treasure hunt for kids and collectors alike.
Co. The Collectible Store (The Block, 5th Floor)
Step into Co. The Collectible Store, where pop culture dreams come true. Whether you’re after Funko Pop! figures, rare anime merchandise, K-pop albums, or trading cards, this store is a haven for fans and enthusiasts.
Each visit is more than just a shopping trip–it’s a celebration of your fandom, where nostalgia and discovery meet.
Underwater Adventure (The Block, 5th Floor)
Take the kids on an unforgettable journey at The Underwater Adventure, the metro’s first ocean-themed playground. This immersive experience features murals of marine life across the walls and floors, with ride-on toys in the shape of boats, fish, and sea animals. It’s the perfect destination for families looking to combine play with a creative learning experience in a vibrant, underwater world.
Milksha (City Center, 2nd Floor)
Known for its fresh milk, loose leaf tea leaves and dedication to quality and craft, Milksha is making waves with its first-ever concept store at SM North EDSA. Treat yourself to their delicious handcrafted specialty drinks - goodness in every cup.
Aquaflask Design Lab (City Center, 2nd Floor)
The Aquaflask Design Lab redefines hydration with chic, double-insulated water bottles that keep drinks cold for 24 hours or hot for 12. Style meets sustainability with these game-changing essentials.
Dr. Martens (The Annex, 2nd Floor)
Make a bold statement with Dr. Martens, now at SM North EDSA. Known for its rebellious spirit and timeless style, this globally celebrated footwear brand is perfect for those looking to stand out.
From signature boots to versatile shoes, Dr. Martens delivers the perfect blend of style, durability, and comfort, giving you iconic steps with every stride.
Gyukatsu Kyoto Katsugyu (City Center, 2nd Floor)
Craving a satisfying meal that blends tradition with innovation? Look no further than Gyukatsu Kyoto Katsugyu, where the famous Gyukatsu takes center stage. This unique Japanese dish features high-quality beef cutlets, breaded and fried to perfection. What sets it apart is the interactive experience—each cutlet is served alongside a sizzling stone grill, allowing you to cook the beef to your preferred doneness right at the table. While the variety of condiments and dipping sauces enhance the flavors, it’s the premium beef and the hands-on grilling process that truly elevate the experience. It’s the perfect spot for anyone seeking a fulfilling and flavorful meal with a Japanese twist.
Coming Soon
While many new stores are already open, there’s more to look forward to in the coming months:
- Stuff'd: An exciting new spot for kebabs, burritos, and quesadillas.
- All Aboard: A whimsical destination set to open its doors.
- KKV: Offering a vibrant mix of trendy lifestyle essentials.
With so much to discover at SM North EDSA, from The Block to the city center and beyond, now is the perfect time to explore the newest stores, dining options, and stylish concepts. From literary treasures to playful collectibles and authentic dining experiences, SM North EDSA is your gateway to fresh and exciting adventures. Don’t miss out on these new and upcoming openings—plan your visit today and be the first to experience everything that’s new!
For updates and more information, visit www.smsupermalls.com or follow @smsupermalls on social media.
Viyline MSME Caravan kicks off at SM Supermalls
Sunday, January 26, 2025
Get ready for a game-changing collaboration as Viyline Media Group, led by vlogger power couple Viy Cortez and Cong TV, joins forces with SM Supermalls to empower local entrepreneurs through the Viyline MSME Caravan.
Launching on January 22-29, 2025, at SM City Bataan, this year-round initiative will showcase products and services from micro, small, and medium enterprises (MSMEs) while leveraging the massive influence of top Filipino vloggers to amplify their visibility.
With a commitment to supporting local businesses, SM Supermalls is providing prime venues for the caravan across its nationwide locations. Following the success of the Team Payaman Fair at SMX Convention Center Manila last December, this initiative combines Viyline’s influencer network and SM’s iconic spaces to create a dynamic marketplace for MSMEs.
"Our goal isn’t just to give MSMEs a space—it’s to actively support them with influencer-driven promotions that connect them with their target audiences," shared Viy Cortez.
Stay tuned for the next wave of schedule of the Viyline MSME Caravan happening at an SM Supermall near you. For updates, visit www.smsupermalls.com or follow @SMSupermalls on social media. Together, let’s champion Filipino entrepreneurs! #SMForMSMEs
With a commitment to supporting local businesses, SM Supermalls is providing prime venues for the caravan across its nationwide locations. Following the success of the Team Payaman Fair at SMX Convention Center Manila last December, this initiative combines Viyline’s influencer network and SM’s iconic spaces to create a dynamic marketplace for MSMEs.
The Viyline MSME Caravan at SM City Bataan is just the beginning, with future stops planned at various SM malls nationwide, ensuring that MSMEs across the country will have the chance to participate. This event is not only a business opportunity but also reflects the growing partnership between influencers, businesses, and large-scale mall operators like SM Supermalls.
The caravan’s first stops include:
- SM City Bataan: January 22-29 #ViyLuckyinBataan
- SM City Baguio: February 19-25 #ViyInLoveInBaguio
- SM City Dasmariñas: March 26-April 1 #ViynibiniSaDasma
Each event promises a variety of exciting activities, including influencer meet-and-greets, fun games with your favorite Key Opinion Leaders (KOLs), and unique local finds from participating MSMEs. Don’t miss out!
SM Prime Holdings (SM Prime), a pioneer in sustainability initiatives in the Philippines, has long been committed to environmental stewardship and building resilient structures. From its early adoption of water recycling and innovative energy management programs to operationalizing renewable energy and waste management, SM Prime has consistently prioritized sustainability. This commitment was further underscored by the company's active participation in the recent Asia Pacific Ministerial Conference on Disaster Risk Reduction, hosted by the Department of Environment and Natural Resources and the Office of Civil Defense. At the conference, Hans Sy, Chairman of the Executive Committee, emphasized the critical role of resilience in urban populations and how innovation and multi-sectoral collaboration are essential for the country's sustainable development.
The Philippines is highly vulnerable to natural hazards, especially tropical cyclones and typhoons, making disaster risk management (DRM) and resilient infrastructure crucial. SM Prime employs a hydrological survey approach in building locations to determine flood susceptibility.
A strong example of such resilience lies in SM City Marikina, whose unique structure was lauded by
the United Nations Office for Disaster Risk Reduction. Built beside the Marikina River,
an area prone to flooding during severe weather events, SM City Marikina stands on 246 concrete stilts.
This innovative design allows floodwaters to flow beneath the structure, leaving the mall and its occupants
safe and dry. During Typhoon Ondoy (Ketsana) in 2009, which devastated surrounding areas,
SM City Marikina remained intact, serving as a refuge for those affected by the disaster.
Similar to the stilts methodology, SM City Cabanatuan’s lower ground parking level serves as a
temporary catchment basin.
Beyond these two malls, this promise of flood resilience is present in other properties.
A key innovation employed by SM Prime is the implementation of rainwater catchment basins in its malls.
These massive underground tanks, similar in size to swimming pools, collect and store rainwater from the
street level, mitigating flooding in surrounding communities.
Twenty-nine SM Supermalls across the country are equipped with these basins, boasting a combined capacity
of 85,400 cubic meters – enough to fill over 34 Olympic-sized swimming pools!
These catchment basins have proven invaluable during recent typhoons.
For instance, SM City Masinag's rainwater catchment basin played a crucial role during Super Typhoon
Carina (Gaemi) last July 2024, effectively managing the increased water volume.
It collected 8,652.60 cubic meters of rainwater, equivalent to 264 gallons of water.
As the first SM mall equipped with a rainwater catchment basin, SM City Masinag was strategically built
in a historically flood-prone area, serving as a catch basin for water flowing down from upper Antipolo.
In the second half of 2024, SM malls prevented an estimated total of 46,405 cubic meters of
rainwater--the volume of 18 Olympic-sized swimming pools--from flooding the surrounding areas.
Mr. Gareth Aboy, a resident and former officer of Vermont Phase 1 Association near SM City Masinag,
expressed his gratitude: “The residents of Vermont Park Executive Village of Antipolo would like
to extend our thanks and appreciation to SM City Masinag for always being there in our times of need.
Thank you for keeping your doors open for our immediate daily needs, your elevated parking spaces
for our vehicles, and for keeping your water catchment basin open to help drain the water from our
flood-prone village. SM City Masinag has always been and will continue to be a treasure for the
residents of Vermont Park Executive Village of Antipolo.”
Sustainability and resilience are at the core of SM Prime's business strategy. The company invests
significantly in these measures, recognizing that the benefits – safer communities, environmental protection,
and enhanced business continuity – far outweigh the costs. SM Prime remains committed to building a
more resilient future for the communities it serves.
The wait is over! The globally celebrated Japanese dessert brand Warabimochi Kamakura has officially opened its doors at SM Megamall’s Level 3, Mega Fashion Hall. Known for its melt-in-your-mouth magic, this viral sensation is the latest addition to SM Supermalls’ reputation as the #HomeOfFirsts, bringing first-to-market brands and world-class culinary experiences to Filipino foodies.
A Taste Fit for Royalty
Once a delicacy reserved for Japanese royalty, warabimochi has been reimagined by Warabimochi Kamakura into a global phenomenon. Crafted with a secret recipe and premium ingredients, their signature warabimochi boasts a delicate, jelly-like texture that dissolves blissfully in your mouth. Available in Kinako (roasted soybean flour) and Matcha, each serving is paired with a luscious Kuromitsu syrup that elevates the flavor.
But the experience doesn’t end there—Warabimochi Kamakura is also famous for its warabimochi drinks, a modern twist on the classic dessert. These refreshing beverages come packed with chewy warabimochi pieces in flavors like Matcha, Hojicha, Strawberry, Coffee, and the zesty Matcha Lemonade. Don’t miss out on their limited-edition seasonal flavors, with the first to be launched this Valentine's Day, which are always worth the wait!
A Global Sensation Lands in Manila
With over 65 stores across Japan and a growing presence in foodie destinations like South Korea, Hong Kong,
Singapore, Thailand, USA, Australia and China, Warabimochi Kamakura has captured the hearts
of dessert lovers around the world. Known for its viral appeal and signature taste, it’s no surprise that
the brand has become synonymous with long lines and eager customers.
Now, as part of SM Supermalls’ #HomeOfFirsts, SM Megamall is proud to be the exclusive
Philippine destination where you can experience this sweet sensation firsthand.
Discover What’s New at SM Megamall
SM Supermalls takes pride in being the #HomeOfFirsts—bringing you the best in world-class dining,
first-to-market brands, and groundbreaking experiences that redefine what it means to have it all.
Warabimochi Kamakura’s arrival at SM Megamall expands the mall’s roster of brands offering
Filipino mallgoers unforgettable experiences that both inspire and connect communities.
Don’t miss the chance to indulge in the world-renowned Japanese dessert phenomenon—come visit and
be part of this sweet sensation!
Stay connected! Follow @kamakura_philippines on Instagram for updates, exclusive content,
and sneak peeks.
For more sweet discoveries and exciting first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.
It’s bright, it’s green, and it’s powered by the sun!
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SM Prime has been leading the way with solar power since 2014, and now, with a total of 51.6 MW across 44 malls, we’re helping to combat climate change and promote renewable energy. Join us in making the Philippines brighter and greener for future generations.
Imagine a world powered by the sun, the ultimate source of life. As climate change worsens due to fossil fuel use, sustainable energy alternatives are more crucial than ever. The Philippines, with its abundant sunlight, is uniquely positioned to harness solar power and help combat climate change. In 2024, Manila experienced around 4,440 hours of daylight, which translates to a significant potential for solar energy production.
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SM Prime recognized this potential early on. In 2014, SM North EDSA became the first commercial property in the Philippines to install solar photovoltaic (PV) panels on its roof, achieving the largest installation in Southeast Asia at the time. This move signaled the beginning of SM Prime’s commitment to renewable energy and energy efficiency.
SM Supermalls President Steven Tan explains, “SM’s environmental sustainability began with energy and water conservation. Revolutionizing our malls’ energy efficiency through renewable sources magnifies our responsibility to serving people and the planet.”
Today, SM Supermalls operates 44 malls with solar PV systems, generating a combined peak energy of 51.6 megawatts (MW). The largest installation is at SM City Santa Rosa. With a total of 96,000 solar panels across malls in Luzon and Visayas, SM Prime holds the Philippines’ largest solar energy portfolio, covering around 33 hectares. These efforts are a vital part of the company’s Net Zero by 2040 strategy, aimed at reducing its carbon footprint.
This 51.6 MW capacity significantly cuts carbon emissions, providing clean energy that powers thousands of homes or removes thousands of cars from the roads. It also reduces the need for coal, offering environmental benefits for both the planet and local communities.
The solar power generated directly fuels essential mall operations like lighting and escalators, reducing SM Supermalls' reliance on the national grid. This, in turn, helps stabilize the power supply, reducing the risk of outages and easing the burden on electricity providers. By tapping into clean, renewable energy, SM Prime is contributing to a more sustainable future for the Philippines.
SM Prime’s sustainability efforts extend beyond solar energy. The company also focuses on waste management, water conservation, and air quality initiatives, all designed to minimize environmental impact. Through these comprehensive measures, SM Prime strives to create a positive change while ensuring responsible, innovative operations.
In sum, SM Prime’s large-scale adoption of solar PV systems, combined with its broader environmental initiatives, exemplifies its dedication to creating a sustainable future for the Philippines. By leading in renewable energy and sustainability, SM Prime is helping pave the way for a cleaner, greener, and brighter tomorrow.
The SM Mall of Asia (MOA) Complex, a 67-hectare landmark along Manila Bay, showcases SM Prime Holdings’ commitment to leveraging technology and innovation for disaster resilience and community protection for all its projects.
Initially conceived as a pioneering mixed-use development on reclaimed land spearheaded by the Philippine government, it has evolved into a benchmark of safety and stability, fulfilling the vision of founder Henry Sy, Sr., who aspired to create “a destination that brings joy and opportunities to millions.”
Expanding on his father’s vision, Hans Sy, SM Prime Executive Committee Chairman and co-chair of ARISE Philippines under the United Nations Office of Disaster Risk Resilience (UNDRR), emphasizes the importance of creating resilient, sustainable spaces that prioritize both safety and community well-being.
"We believe that safety is the cornerstone of thriving communities," Mr. Sy states. In affirmation of this belief, he stands as the first Filipino elected to the UNDRR ARISE Global Board.
Launched in 2015, ARISE Philippines is the country’s 157-member-strong premier private sector alliance united by a shared vision of a resilient and prosperous future. The organization, the first country network established by the UNDRR, aims to minimize disaster-related loss of life, ensure investments and assets are risk-informed, and build infrastructure capable of withstanding both natural and man-made hazards.
SM Prime’s commitment to resilience is evident in the very design of the MOA Complex, which incorporates cutting-edge disaster resilience features to protect against the unique challenges posed by its coastal location.
Before construction began, SM Prime engaged the expertise of Jan de Nul, a renowned Belgian coastal development company. Their extensive research and studies ensured the viability of the project, taking into account the complex interplay of land and sea. To create a resilient structure, the company conducted risk reviews in which the following components are incorporated: Identify, analyze, plan, mitigate, and monitor. This meticulous pre-engineering phase laid the groundwork for a structure, completed in 2006, that was capable of withstanding the test of time and nature.
One of the key challenges addressed was soil erosion. To combat this, the team implemented a sophisticated system of wick drains. These drains act as pathways for pore water in soft, compressible soil, effectively preventing erosion and ensuring the stability of the land. This technology, while more costly than traditional methods, provides a significantly higher degree of protection, particularly against liquefaction during seismic events.
The threat of ground liquefaction, a phenomenon where soil loses its strength and behaves like a liquid during earthquakes, was also mitigated through innovative foundation design. Driven and bored piles, combined with precise excavation methods, provide the complex with robust resistance against liquefaction and seismic activity.
Reference photo for the driven piles methodology, which protects against soil liquefaction and provides strength against earthquakes.
To protect against storm surges, a common threat in coastal areas, the complex boasts a robust seawall. This seawall, standing 4.5 meters higher than the Mean Lower Low Water (MLLW) mark, is further reinforced by a wave return feature. This inverted structure deflects high waves back towards the sea, minimizing their impact on the complex. A network of drainage channels further enhances flood prevention during storm surges.
These features were instrumental in protecting the complex during Typhoon Pedring (international name Nesat) in 2011, as well as in all succeeding severe weather disturbances this year, where the MOA Complex emerged largely unscathed while helping nearby areas avoid being inundated by prolonged deep flooding.
The structural integrity of the buildings themselves is also paramount. The roof deck, for instance, is designed to withstand substantial loads, ensuring it can serve as a safe refuge during emergencies. The exterior façade is concrete masonry walls with Exterior Insulation Finishing Systems (EIFS), designed to withstand wind speeds of up to 270 kph and provide excellent insulation. This commitment to safety transforms SM Supermalls like the SM MOA into havens for the community during times of crisis.
SM Prime's dedication to disaster resilience is not merely a response to potential threats; it is a proactive strategy integrated into the DNA of all its business operations. The company automatically allocates a significant portion of its capital expenditure to disaster resilience research and construction, recognizing that investing in safety is an investment in the future.
SM Prime's longstanding reputation as a responsible property developer is built not only on its contributions to the country’s economic growth and the creation of dynamic lifestyle destinations, but also on its unwavering commitment to protecting the lives and livelihoods of the communities it serves. The MOA Complex stands as a powerful symbol of this commitment, a beacon of resilience in the face of natural adversity.
Delicious Culinary Adventure at SM Supermalls this Chinese New Year
Wednesday, January 15, 2025
Celebrate the Chinese New Year with a gastronomic adventure at SM Supermalls from January 18 to January 31! Embark on a journey through flavors highlighting only the best Chinese restaurants and their must-try dishes to make your festivities even more special.
Not sure where to eat out? Here are some delectable spots to celebrate the festivities:
Paradise Dynasty
SM Aura, SM Podium, S Maison
Known for the world’s first 8-flavored Xiao Long Bao, Paradise Dynasty is a must-visit for dumpling lovers. Each soup dumpling has a unique flavor, from black truffle to ginseng, szechuan to crab roe, making every bite a delightful surprise. Don’t miss their signature La Mian noodles and the mouthwatering Charcoal Custard Lava Bun for dessert!
Sichu Malatang
SM Mall of Asia, SM Podium
Dive into the numbing and deliciously fiery world of authentic Malatang hotpot, a Chinese classic perfect for chilly weather. Sichu Malatang lets you customize your bowl with your favorite ingredients and spice level. Tatler recognized it as one of the best hotpot spots in Metro Manila, so it’s a must-try for hotpot enthusiasts.
Honolulu Café
SM Aura
Step into Hong Kong’s vibrant food scene at Honolulu Café. Their signature egg tart is a flaky, creamy masterpiece you won’t forget. Pair it with their BBQ pork buns, curry fish balls, or a comforting bowl of Hong Kong style noodle soup with fried egg.
Lugang Café
SM Mall of Asia, SM Aura, SM Megamall, SM City Davao
Lugang Café offers the finest in traditional Taiwanese cuisine. Indulge in their Three-Cup Chicken,
Beef Noodle Soup, and a variety of dumplings that burst with authentic Taiwanese flavors.
The classic taste of their Cantonese Iced Milk Tea is the perfect sweet ending to your meal.
Tong Yang
Multiple SM Locations
For those who love variety, Tong Yang’s unlimited hotpot and grill is the place to be.
With an extensive selection of fresh meats, seafood, and vegetables, you can create endless
combinations to satisfy your cravings. Pair it with a selection of dipping sauces for a truly customized
experience.
Tim Ho Wan
SM Seaside City Cebu, SM Megamall, SM North EDSA, SM Mall of Asia
Treat yourself to Tim Ho Wan’s iconic Baked BBQ Pork Buns. These sweet-savory buns are a crowd
favorite and a must-try for any foodie. Other notable dishes include their flavorful Pork Dumplings
with Shrimp and their lightly fried Beancurd Skin Roll.
Modern Shang
S Maison, SM BF Parañaque, SM City Clark, SM Mall of Asia, SM City Santa Rosa, SM City Sta. Mesa
Modern Shang delivers elevated Chinese classics with a twist. Their Crispy Fried Noodles and Deep-Fried
Squid with Spicy Salt and Pepper are showstoppers that will have you coming back for more.
Don’t forget to try their savory Deep-Fried Chicken, which pairs perfectly with their signature fried rice.
Din Tai Fung
SM Mall of Asia, SM North EDSA, SM Megamall
Home to the world’s most famous Xiao Long Bao, Din Tai Fung is a must-visit destination for a Lucky Feast!
Watch as these delicate soup dumplings are made fresh before your eyes and savor their signature
pork Xiao Long Bao. Pair your meal with their Shrimp and Pork Wontons with House Special Spicy Sauce
and Mango Sago with Pomelo for a complete dining experience.
Don’t miss this flavorful celebration of Chinese cuisine during the Year of the Snake festivities at
SM Supermalls. Download the SM Malls Online app for dining deals galore!
From Modern Shanghai to Hap Chan, SM Malls Online will ensure that you enjoy the best meals and
deals this Chinese New Year.
To know more about the Lucky Feast discounts you can avail.
Download the SM Malls Online app or visit www.smsupermalls.com and follow @SMSupermalls on
social media.
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