Viyline MSME Caravan kicks off at SM Supermalls

Sunday, January 26, 2025

Get ready for a game-changing collaboration as Viyline Media Group, led by vlogger power couple Viy Cortez and Cong TV, joins forces with SM Supermalls to empower local entrepreneurs through the Viyline MSME Caravan.


Launching on January 22-29, 2025, at SM City Bataan, this year-round initiative will showcase products and services from micro, small, and medium enterprises (MSMEs) while leveraging the massive influence of top Filipino vloggers to amplify their visibility.



With a commitment to supporting local businesses, SM Supermalls is providing prime venues for the caravan across its nationwide locations. Following the success of the Team Payaman Fair at SMX Convention Center Manila last December, this initiative combines Viyline’s influencer network and SM’s iconic spaces to create a dynamic marketplace for MSMEs.


"Our goal isn’t just to give MSMEs a space—it’s to actively support them with influencer-driven promotions that connect them with their target audiences," shared Viy Cortez. 

The Viyline MSME Caravan at SM City Bataan is just the beginning, with future stops planned at various SM malls nationwide, ensuring that MSMEs across the country will have the chance to participate. This event is not only a business opportunity but also reflects the growing partnership between influencers, businesses, and large-scale mall operators like SM Supermalls. 

The caravan’s first stops include: 
  • SM City Bataan: January 22-29 #ViyLuckyinBataan 
  • SM City Baguio: February 19-25 #ViyInLoveInBaguio 
  • SM City Dasmariñas: March 26-April 1 #ViynibiniSaDasma
Each event promises a variety of exciting activities, including influencer meet-and-greets, fun games with your favorite Key Opinion Leaders (KOLs), and unique local finds from participating MSMEs. Don’t miss out!

Stay tuned for the next wave of schedule of the Viyline MSME Caravan happening at an SM Supermall near you. For updates, visit www.smsupermalls.com or follow @SMSupermalls on social media. Together, let’s champion Filipino entrepreneurs! #SMForMSMEs

Built to Protect: SM Prime's Flood Mitigation Strategy

 SM Prime Holdings (SM Prime), a pioneer in sustainability initiatives in the Philippines, has long been committed to environmental stewardship and building resilient structures. From its early adoption of water recycling and innovative energy management programs to operationalizing renewable energy and waste management, SM Prime has consistently prioritized sustainability. This commitment was further underscored by the company's active participation in the recent Asia Pacific Ministerial Conference on Disaster Risk Reduction, hosted by the Department of Environment and Natural Resources and the Office of Civil Defense. At the conference, Hans Sy, Chairman of the Executive Committee, emphasized the critical role of resilience in urban populations and how innovation and multi-sectoral collaboration are essential for the country's sustainable development.


The Philippines is highly vulnerable to natural hazards, especially tropical cyclones and typhoons, making disaster risk management (DRM) and resilient infrastructure crucial. SM Prime employs a hydrological survey approach in building locations to determine flood susceptibility. 


A strong example of such resilience lies in SM City Marikina, whose unique structure was lauded by

the United Nations Office for Disaster Risk Reduction. Built beside the Marikina River,

an area prone to flooding during severe weather events, SM City Marikina stands on 246 concrete stilts.

This innovative design allows floodwaters to flow beneath the structure, leaving the mall and its occupants

safe and dry. During Typhoon Ondoy (Ketsana) in 2009, which devastated surrounding areas,

SM City Marikina remained intact, serving as a refuge for those affected by the disaster.

Similar to the stilts methodology, SM City Cabanatuan’s lower ground parking level serves as a

temporary catchment basin.





Beyond these two malls, this promise of flood resilience is present in other properties.

A key innovation employed by SM Prime is the implementation of rainwater catchment basins in its malls.

These massive underground tanks, similar in size to swimming pools, collect and store rainwater from the

street level, mitigating flooding in surrounding communities.

Twenty-nine SM Supermalls across the country are equipped with these basins, boasting a combined capacity

of 85,400 cubic meters – enough to fill over 34 Olympic-sized swimming pools!


These catchment basins have proven invaluable during recent typhoons.

For instance, SM City Masinag's rainwater catchment basin played a crucial role during Super Typhoon

Carina (Gaemi) last July 2024, effectively managing the increased water volume.

It collected 8,652.60 cubic meters of rainwater, equivalent to 264 gallons of water.

As the first SM mall equipped with a rainwater catchment basin, SM City Masinag was strategically built

in a historically flood-prone area, serving as a catch basin for water flowing down from upper Antipolo.

In the second half of 2024, SM malls prevented an estimated total of 46,405 cubic meters of

rainwater--the volume of 18 Olympic-sized swimming pools--from flooding the surrounding areas.


Mr. Gareth Aboy, a resident and former officer of Vermont Phase 1 Association near SM City Masinag,

expressed his gratitude: “The residents of Vermont Park Executive Village of Antipolo would like

to extend our thanks and appreciation to SM City Masinag for always being there in our times of need.

Thank you for keeping your doors open for our immediate daily needs, your elevated parking spaces

for our vehicles, and for keeping your water catchment basin open to help drain the water from our

flood-prone village. SM City Masinag has always been and will continue to be a treasure for the

residents of Vermont Park Executive Village of Antipolo.”


Sustainability and resilience are at the core of SM Prime's business strategy. The company invests

significantly in these measures, recognizing that the benefits – safer communities, environmental protection,

and enhanced business continuity – far outweigh the costs. SM Prime remains committed to building a

more resilient future for the communities it serves.


Warabimochi Kamakura Opens at SM Megamall

The wait is over! The globally celebrated Japanese dessert brand Warabimochi Kamakura has officially opened its doors at SM Megamall’s Level 3, Mega Fashion Hall. Known for its melt-in-your-mouth magic, this viral sensation is the latest addition to SM Supermalls’ reputation as the #HomeOfFirsts, bringing first-to-market brands and world-class culinary experiences to Filipino foodies.





A Taste Fit for Royalty


Once a delicacy reserved for Japanese royalty, warabimochi has been reimagined by Warabimochi Kamakura into a global phenomenon. Crafted with a secret recipe and premium ingredients, their signature warabimochi boasts a delicate, jelly-like texture that dissolves blissfully in your mouth. Available in Kinako (roasted soybean flour) and Matcha, each serving is paired with a luscious Kuromitsu syrup that elevates the flavor.


But the experience doesn’t end there—Warabimochi Kamakura is also famous for its warabimochi drinks, a modern twist on the classic dessert. These refreshing beverages come packed with chewy warabimochi pieces in flavors like Matcha, Hojicha, Strawberry, Coffee, and the zesty Matcha Lemonade. Don’t miss out on their limited-edition seasonal flavors, with the first to be launched this Valentine's Day, which are always worth the wait!


A Global Sensation Lands in Manila


With over 65 stores across Japan and a growing presence in foodie destinations like South Korea, Hong Kong,

Singapore, Thailand, USA, Australia and China, Warabimochi Kamakura has captured the hearts

of dessert lovers around the world. Known for its viral appeal and signature taste, it’s no surprise that

the brand has become synonymous with long lines and eager customers.

Now, as part of SM Supermalls’ #HomeOfFirsts, SM Megamall is proud to be the exclusive

Philippine destination where you can experience this sweet sensation firsthand.


Discover What’s New at SM Megamall


SM Supermalls takes pride in being the #HomeOfFirsts—bringing you the best in world-class dining,

first-to-market brands, and groundbreaking experiences that redefine what it means to have it all.

Warabimochi Kamakura’s arrival at SM Megamall  expands the mall’s roster of brands offering

Filipino mallgoers unforgettable experiences that both inspire and connect communities.


Don’t miss the chance to indulge in the world-renowned Japanese dessert phenomenon—come visit and

be part of this sweet sensation!


Stay connected! Follow @kamakura_philippines on Instagram for updates, exclusive content,

and sneak peeks.


For more sweet discoveries and exciting first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.

What Does a Sustainable Future Look Like?

It’s bright, it’s green, and it’s powered by the sun! 

SM Prime has been leading the way with solar power since 2014, and now, with a total of 51.6 MW across 44 malls, we’re helping to combat climate change and promote renewable energy. Join us in making the Philippines brighter and greener for future generations. 

Imagine a world powered by the sun, the ultimate source of life. As climate change worsens due to fossil fuel use, sustainable energy alternatives are more crucial than ever. The Philippines, with its abundant sunlight, is uniquely positioned to harness solar power and help combat climate change. In 2024, Manila experienced around 4,440 hours of daylight, which translates to a significant potential for solar energy production. 




SM Prime recognized this potential early on. In 2014, SM North EDSA became the first commercial property in the Philippines to install solar photovoltaic (PV) panels on its roof, achieving the largest installation in Southeast Asia at the time. This move signaled the beginning of SM Prime’s commitment to renewable energy and energy efficiency. 
 
SM Supermalls President Steven Tan explains, “SM’s environmental sustainability began with energy and water conservation. Revolutionizing our malls’ energy efficiency through renewable sources magnifies our responsibility to serving people and the planet.” 

Today, SM Supermalls operates 44 malls with solar PV systems, generating a combined peak energy of 51.6 megawatts (MW). The largest installation is at SM City Santa Rosa. With a total of 96,000 solar panels across malls in Luzon and Visayas, SM Prime holds the Philippines’ largest solar energy portfolio, covering around 33 hectares. These efforts are a vital part of the company’s Net Zero by 2040 strategy, aimed at reducing its carbon footprint. 

This 51.6 MW capacity significantly cuts carbon emissions, providing clean energy that powers thousands of homes or removes thousands of cars from the roads. It also reduces the need for coal, offering environmental benefits for both the planet and local communities. 

The solar power generated directly fuels essential mall operations like lighting and escalators, reducing SM Supermalls' reliance on the national grid. This, in turn, helps stabilize the power supply, reducing the risk of outages and easing the burden on electricity providers. By tapping into clean, renewable energy, SM Prime is contributing to a more sustainable future for the Philippines. 
 
SM Prime’s sustainability efforts extend beyond solar energy. The company also focuses on waste management, water conservation, and air quality initiatives, all designed to minimize environmental impact. Through these comprehensive measures, SM Prime strives to create a positive change while ensuring responsible, innovative operations. 


In sum, SM Prime’s large-scale adoption of solar PV systems, combined with its broader environmental initiatives, exemplifies its dedication to creating a sustainable future for the Philippines. By leading in renewable energy and sustainability, SM Prime is helping pave the way for a cleaner, greener, and brighter tomorrow.

SM Mall of Asia Complex: A benchmark in resilience and innovation

The SM Mall of Asia (MOA) Complex, a 67-hectare landmark along Manila Bay, showcases SM Prime Holdings’ commitment to leveraging technology and innovation for disaster resilience and community protection for all its projects.


Initially conceived as a pioneering mixed-use development on reclaimed land spearheaded by the Philippine government, it has evolved into a benchmark of safety and stability, fulfilling the vision of founder Henry Sy, Sr., who aspired to create “a destination that brings joy and opportunities to millions.”


Expanding on his father’s vision, Hans Sy, SM Prime Executive Committee Chairman and co-chair of ARISE Philippines under the United Nations Office of Disaster Risk Resilience (UNDRR), emphasizes the importance of creating resilient, sustainable spaces that prioritize both safety and community well-being. 


"We believe that safety is the cornerstone of thriving communities," Mr. Sy states. In affirmation of this belief, he stands as the first Filipino elected to the UNDRR ARISE Global Board. 


Launched in 2015, ARISE Philippines is the country’s 157-member-strong premier private sector alliance united by a shared vision of a resilient and prosperous future. The organization, the first country network established by the UNDRR, aims to minimize disaster-related loss of life, ensure investments and assets are risk-informed, and build infrastructure capable of withstanding both natural and man-made hazards.


SM Prime’s commitment to resilience is evident in the very design of the MOA Complex, which incorporates cutting-edge disaster resilience features to protect against the unique challenges posed by its coastal location.


Before construction began, SM Prime engaged the expertise of Jan de Nul, a renowned Belgian coastal development company. Their extensive research and studies ensured the viability of the project, taking into account the complex interplay of land and sea. To create a resilient structure, the company conducted risk reviews in which the following components are incorporated: Identify, analyze, plan, mitigate, and monitor. This meticulous pre-engineering phase laid the groundwork for a structure, completed in 2006, that was capable of withstanding the test of time and nature.


One of the key challenges addressed was soil erosion. To combat this, the team implemented a sophisticated system of wick drains. These drains act as pathways for pore water in soft, compressible soil, effectively preventing erosion and ensuring the stability of the land. This technology, while more costly than traditional methods, provides a significantly higher degree of protection, particularly against liquefaction during seismic events.


The threat of ground liquefaction, a phenomenon where soil loses its strength and behaves like a liquid during earthquakes, was also mitigated through innovative foundation design. Driven and bored piles, combined with precise excavation methods, provide the complex with robust resistance against liquefaction and seismic activity.



Reference photo for the driven piles methodology, which protects against soil liquefaction and provides strength against earthquakes.


To protect against storm surges, a common threat in coastal areas, the complex boasts a robust seawall. This seawall, standing 4.5 meters higher than the Mean Lower Low Water (MLLW) mark, is further reinforced by a wave return feature. This inverted structure deflects high waves back towards the sea, minimizing their impact on the complex. A network of drainage channels further enhances flood prevention during storm surges. 


These features were instrumental in protecting the complex during Typhoon Pedring (international name Nesat) in 2011, as well as in all succeeding severe weather disturbances this year, where the MOA Complex emerged largely unscathed while helping nearby areas avoid being inundated by prolonged deep flooding.



 The complex's resilience extends beyond its foundation. The main road and all structures are elevated significantly above the National Building Code requirements, further minimizing the risk of flooding. Buildings are equipped with Earthquake Recording Instruments (ERI) that monitor seismic activity and provide valuable data for disaster preparedness. 

 The structural integrity of the buildings themselves is also paramount. The roof deck, for instance, is designed to withstand substantial loads, ensuring it can serve as a safe refuge during emergencies. The exterior façade is concrete masonry walls with Exterior Insulation Finishing Systems (EIFS), designed to withstand wind speeds of up to 270 kph and provide excellent insulation. This commitment to safety transforms SM Supermalls like the SM MOA into havens for the community during times of crisis. 

SM Prime's dedication to disaster resilience is not merely a response to potential threats; it is a proactive strategy integrated into the DNA of all its business operations. The company automatically allocates a significant portion of its capital expenditure to disaster resilience research and construction, recognizing that investing in safety is an investment in the future. 

 SM Prime's longstanding reputation as a responsible property developer is built not only on its contributions to the country’s economic growth and the creation of dynamic lifestyle destinations, but also on its unwavering commitment to protecting the lives and livelihoods of the communities it serves. The MOA Complex stands as a powerful symbol of this commitment, a beacon of resilience in the face of natural adversity.

Delicious Culinary Adventure at SM Supermalls this Chinese New Year

Wednesday, January 15, 2025

Celebrate the Chinese New Year with a gastronomic adventure at SM Supermalls from January 18 to January 31! Embark on a journey through flavors highlighting only the best Chinese restaurants and their must-try dishes to make your festivities even more special. 



Not sure where to eat out? Here are some delectable spots to celebrate the festivities:


Paradise Dynasty

SM Aura, SM Podium, S Maison


Known for the world’s first 8-flavored Xiao Long Bao, Paradise Dynasty is a must-visit for dumpling lovers. Each soup dumpling has a unique flavor, from black truffle to ginseng, szechuan to crab roe, making every bite a delightful surprise. Don’t miss their signature La Mian noodles and the mouthwatering Charcoal Custard Lava Bun for dessert!


Sichu Malatang 

SM Mall of Asia, SM Podium


Dive into the numbing and deliciously fiery world of authentic Malatang hotpot, a Chinese classic perfect for chilly weather. Sichu Malatang lets you customize your bowl with your favorite ingredients and spice level. Tatler recognized it as one of the best hotpot spots in Metro Manila, so it’s a must-try for hotpot enthusiasts.


Honolulu Café

SM Aura


Step into Hong Kong’s vibrant food scene at Honolulu Café. Their signature egg tart is a flaky, creamy masterpiece you won’t forget. Pair it with their BBQ pork buns, curry fish balls, or a comforting bowl of Hong Kong style noodle soup with fried egg.


Lugang Café 

SM Mall of Asia, SM Aura, SM Megamall, SM City Davao


Lugang Café offers the finest in traditional Taiwanese cuisine. Indulge in their Three-Cup Chicken,

Beef Noodle Soup, and a variety of dumplings that burst with authentic Taiwanese flavors.

The classic taste of their Cantonese Iced Milk Tea is the perfect sweet ending to your meal.


Tong Yang 

Multiple SM Locations


For those who love variety, Tong Yang’s unlimited hotpot and grill is the place to be.

With an extensive selection of fresh meats, seafood, and vegetables, you can create endless

combinations to satisfy your cravings. Pair it with a selection of dipping sauces for a truly customized

experience.


Tim Ho Wan 

SM Seaside City Cebu, SM Megamall, SM North EDSA, SM Mall of Asia


Treat yourself to Tim Ho Wan’s iconic Baked BBQ Pork Buns. These sweet-savory buns are a crowd

favorite and a must-try for any foodie. Other notable dishes include their flavorful Pork Dumplings

with Shrimp and their lightly fried Beancurd Skin Roll.


Modern Shang

S Maison, SM BF Parañaque, SM City Clark, SM Mall of Asia, SM City Santa Rosa, SM City Sta. Mesa


Modern Shang delivers elevated Chinese classics with a twist. Their Crispy Fried Noodles and Deep-Fried

Squid with Spicy Salt and Pepper are showstoppers that will have you coming back for more.

Don’t forget to try their savory Deep-Fried Chicken, which pairs perfectly with their signature fried rice.


Din Tai Fung 

SM Mall of Asia, SM North EDSA, SM Megamall


Home to the world’s most famous Xiao Long Bao, Din Tai Fung is a must-visit destination for a Lucky Feast!

Watch as these delicate soup dumplings are made fresh before your eyes and savor their signature

pork Xiao Long Bao. Pair your meal with their Shrimp and Pork Wontons with House Special Spicy Sauce

and Mango Sago with Pomelo for a complete dining experience.


Don’t miss this flavorful celebration of Chinese cuisine during the Year of the Snake festivities at

SM Supermalls. Download the SM Malls Online app for dining deals galore!

From Modern Shanghai to Hap Chan, SM Malls Online will ensure that you enjoy the best meals and

deals this Chinese New Year. 


To know more about the Lucky Feast discounts you can avail.

Download the SM Malls Online app or visit www.smsupermalls.com and follow @SMSupermalls on

social media. 

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