Egg Hunts, Parades, and More: Easter Comes Alive

Egg Hunts, Parades, and More: Easter Comes Alive

Tuesday, March 31, 2026

 

This Easter, SM Supermalls transforms into a vibrant playground filled with egg hunts, parades, and colorful photo spots until April 5. Whether you’re bringing the kids or planning a fun day out, there’s something for everyone to enjoy to the max. 

Expect a full lineup of activities, from interactive games and creative workshops to lively performances, delivering a memorable Easter experience for families and friends alike. After all the Easter fun (or even before you start), take a break and refuel with a satisfying group dining experience at these must-visit spots: 

 Simmer into richness at Ninepot (SM North EDSA, SM City Clark) 

Perfect for group dining, Ninepot brings people together over warm, flavorful broths and customizable sets perfect for sharing. 

  

Indulge in a timeless bowl at Mak’s Noodle (SM Megamall, SM Mall of Asia) 

Craving something comforting? Enjoy authentic Hong Kong noodles, known for their flavorful broth and signature thin egg noodles—ideal for a quick yet satisfying meal together. Savor rustic Italian flavors at Osteria Antica (The Podium) For a more elevated group dining experience, treat the family to refined Italian dishes like the Pompano Al Forno—perfect for special Easter gatherings. 

 Enjoy steakhouse comfort at Mamou (The Podium, S Maison) 

 A go-to spot for group dining and special occasions, Mamou serves hearty steakhouse favorites best enjoyed with your loved ones. Experience Japanese elegance at Hoshino Coffee (SM North EDSA, SM Megamall, SM City East Ortigas) End the day with hand-brewed coffee and fluffy soufflé pancakes that are perfect for relaxing and sharing sweet moments after a full day. After a satisfying meal—or even before you start—make the most of your visit with these Easter activities: 

 

Strike your best pose at the Bunny Photo Corner 

 Snap photos at vibrant Easter setups filled with pastel colors, bunny props, and playful backdrops—perfect for capturing fun family moments and colorful Easter memories. 

  Walk proudly at the Easter Runway Costume Contest 

 Dress up in your most creative Easter outfits—bunny ears and all—and strut your stuff at the Easter Runway Show. Kids and families can join in for a chance to win fun prizes. 

 Hop into the Easter Eggventure Game 

 Go on a digital egg hunt around select SM Supermalls, where hidden QR-coded eggs unlock points and exciting rewards through the Play at SM website. Make sure to explore every corner for a truly exciting adventure—it’s a fun, high-tech twist on a classic Easter tradition. 

 Unleash artistry at Easter Art Lab 

 Let kids get creative at the Easter Art Lab, where they can paint, craft, and bring home their own colorful creations—a fun keepsake from a full day of Easter fun. 

 March in the Easter Parade 

 Watch beloved Easter characters come to life in festive parades across select malls. Dance along, interact with mascots, and soak in the cheerful atmosphere as the whole family celebrates together. 

 Honor tradition with a meaningful Easter Blessing 

For families who want to celebrate the deeper meaning of Easter, select malls will hold Easter Sunday Mass on April 5, offering a quiet moment to pause, reflect, and give thanks. Whether you’re dining with loved ones, hunting for eggs, or enjoying a full day of activities, your most loved mall, SM Supermalls is the place to be this Easter. Don’t miss out—plan your visit and make it an Easter to remember.

SM Coastal Cleanups Go Beyond Trash

SM Coastal Cleanups Go Beyond Trash

 

In celebration of World Water Day, SM Supermalls, through its corporate social responsibility arm, SM Cares, organized coastal cleanup activities across six locations with seven participating malls across nationwide, reinforcing its long-term commitment to environmental stewardship and sustainable waste management in its most-loved malls. 

 In celebration of World Water Day, SM Supermalls, through its corporate social responsibility arm, SM Cares, organized coastal cleanup activities across six locations with seven participating malls across nationwide, reinforcing its long-term commitment to environmental stewardship and sustainable waste management in its most-loved malls. 

This year’s coastal cleanup emphasized enhanced waste segregation education to deepen understanding among volunteers and communities on proper sorting, recycling, and disposal of collected waste. 

It also underscored that everyday actions—from responsible waste disposal to recycling—play a critical role in protecting marine ecosystems. The coastal cleanup activities took place across SM City La Union, SM City Urdaneta Central, SM City Tanza, SM City Daet, SM City Consolacion, SM Seaside City Cebu, and SM J Mall, bringing together communities in a shared effort to protect local coastal environments and divert waste away from the ocean. 

 During the cleanups, collected waste was carefully sorted and categorized, allowing participants to see firsthand the types of materials commonly found in coastal areas—from plastic packaging and beverage containers to other discarded items that threaten marine life and coastal habitats. 

 By focusing on waste analysis and segregation, raised awareness on the impact of improperly managed waste and encouraged Filipinos to adopt more responsible environmental practices in their daily lives. 

These coastal cleanup activities form part of SM Supermalls’ broader environmental sustainability programs, aligned with the SM Green Movement and the company’s Waste-Free Future campaign. 

“Protecting our coastal and marine environments requires a more proactive, end-to-end approach with the cleanups starting with education, deepening awareness, and sustaining collective action,” said Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director for Environment and Sustainability of SM Supermalls. 

“By helping communities understand the importance of proper waste segregation and responsible waste management, we hope to inspire long-term behavioral change that benefits both people and the planet.” 

The initiative also highlights the spirit of bayanihan, bringing together mall communities, environmental partners, and local stakeholders in a shared effort to care for the environment. 

As SM Cares continues to strengthen its sustainability programs throughout the year, the public is encouraged to participate in upcoming environmental initiatives, including World Oceans Day Cleanup Drives in June, International Coastal Cleanup activities in September, and National Environmental Awareness Month initiatives in November.

SM Introduces Sparklo Reverse Vending Machines

SM Introduces Sparklo Reverse Vending Machines

 

SM Supermalls is strengthening its commitment to environmental sustainability through a new partnership with global cleantech company Sparklo. 

Expanding the reach of the SM Green Movement and the SM Green Recycling Machine (GRM) program, the partnership aims to make recycling more accessible, convenient, and rewarding for participating customers through SM malls nationwide. 

The collaboration introduces Sparklo’s reverse vending machine technology in the Philippines for the first time, providing an innovative way for customers to recycle plastic bottles and cans while visiting SM malls. 

 “This initiative further elevates the role our malls play in ensuring a greener future, all for Filipinos. When we help make recycling accessible and rewarding, taking steps to protect the environment for a more sustainable tomorrow becomes as easy as stepping into your most-loved SM Supermall,” said Steven Tan, SM Supermalls President. 

 Technology for the Environment 

The SM Green Recycling Machine program empowers communities by transforming every day mall visits into meaningful acts of environmental responsibility. By providing easily accessible avenues for customers to build the practice of recycling, the initiative helps divert plastic away from landfills while encouraging long-term sustainable habits among mallgoers. 

All collected plastics are properly processed and recycled, supporting SM Prime Holdings’ commitment to a waste-free future. Customers simply place empty PET plastic bottles into the recycling machine, which collects and sorts the bottles for proper recycling while encouraging responsible waste disposal. 

 A Green Movement That Cares 

The program is part of the SM Green Movement, the environmental sustainability platform of SM Supermalls that inspires communities to adopt greener lifestyles. Under the program’s initial phase, 10 SM Green Recycling Machines have been deployed across selected SM malls nationwide, allowing customers to conveniently recycle PET plastic beverage bottles during their visits. 

Participating locations include SM Mall of Asia, S Maison, SM Southmall, SM Aura, SM North Edsa, SM Megamall, The Podium, SM City San Lazaro, SM Seaside City Cebu and SM Lanang. 

The partnership with Sparklo will further scale this effort through the planned rollout of 30 additional recycling machines in more SM Supermalls across the Philippines. “By combining innovative recycling technology with community participation, the SM - Sparklo partnership aims to strengthen the country’s recycling ecosystem while promoting responsible waste management practices,” said Ellen Quilas, Sparklo Country Manager. 

Partnership for a Waste-Free Tomorrow 

The expanded program also supports SM’s Waste-Free Future campaign, reinforcing the company’s broader commitment to environmental stewardship, plastic waste diversion, and sustainable community engagement. Through partnerships, technology, and everyday participation from mall visitors, SM continues to make recycling easier and more accessible—empowering communities to take small actions that contribute to a cleaner and more sustainable future.

A Feast of Flavors Awaits at SM City Zamboanga

A Feast of Flavors Awaits at SM City Zamboanga

 

The table is set for something special as a feast of firsts arrives at SM City Zamboanga. Known for its rich Chavacano heritage and a culture where meals are meant to be shared, the city’s love for good food takes center stage with a lineup of dining spots making their first-ever arrival in Zamboanga, bringing exciting new flavors to the peninsula. 

 At your most loved SM, every visit is made to be savored. True to its reputation as the mall of firsts, SM City Zamboanga continues to grow as the city’s premier lifestyle destination, setting the stage for new culinary discoveries and creating a place where every craving, every gathering, and every bite is all for you. 

 Opening Bites: A Taste Of What’s To Come 

The start of a feast sets the tone, and these specialty cafés set the stage for the spread with something quick, calming, and refreshing before you dive into the rest of the flavors waiting at the table. 

The Matcha Tokyo 

As an opening note to the city’s evolving palate, The Matcha Tokyo at the third level introduces authentic Japanese matcha, bringing ceremonial-grade blends and mindful cafe rituals that hint at a more refined, global taste experience ahead. 

 Nanyang 

Offering a glimpse into richer regional flavors, Nanyang located at the lower ground level brings the comforting classics of Singaporean and Malaysian cuisine with its kaya toasts and kopi, marking the beginning of a broader Southeast Asian dining presence in the city. 

 The First Plate: For Your Starters 

Once the table begins to fill, the starters follow close behind. These dishes bring the first bold bites of the feast, warming up the appetite before your main spread arrives. 

 Tonala 

Kicking off the spread with vibrant Mexican flavors, Tonala located at the third level brings bold, spice-forward dishes. It introduces a lively cuisine that adds depth and variety to the city’s ever-growing food scene. 

 

Bambas by Chef Mick 

Bringing a bold fusion of Asian flavors, Bambas by Chef Mick located at the Second Level, Food Court–introduces thoughtfully crafted dishes shaped by global influences. With its creative approach and distinct flavor profile, it offers a refined and memorable start that hints at the evolving dining scene taking shape in the city. 

 Brique Modern Kitchen 

Blending contemporary techniques with familiar favorites, Brique Modern Kitchen located at the upper ground level delivers versatile, modern dishes that bridge comfort and sophistication, setting the stage for the city’s new dynamic culinary landscape. 

 The Main Spread: Serving Your Mains 

The feast is now in full swing as the main spread arrives with big plates and even bigger flavors. Bringing globally loved comfort dishes, these spots serve hearty mains made to be shared and enjoyed together. 

 Botejyu 

Serving up authentic Japanese comfort food, Botejyu located at the lower ground level brings its Osaka roots to the city with its signature okonomiyaki, ramen, and donburi that introduce a deeper, more traditional take on Japanese cuisine to Zamboanga. 

 Ettas Cucina + Bar 

Bringing a more refined yet social dining experience to the city, Ettas Cucina + Bar located at the upper ground level serves up Italian-inspired dishes alongside its curated bar offering that creates a space for elevated mains and good company to come together. 

Palm Grill by Chef Miggy 

Rooted in family recipes and Southern Mindanao heritage, soon-to-open Palm Grill located at the third level brings deeply authentic flavors shaped by the homecooked dishes of Chef Miggy’s upbringing. Led by the first Mindanaoan chef to earn Michelin recognition, it offers a meaningful and elevated take on regional cuisine, bringing Zamboanga’s rich culinary identity to the forefront of the table. 

 Sweet Endings: A Room For More 

No feast is complete without something sweet, and at SM City Zamboanga , even the final course is just the beginning. Soon-to-open dining spots will bring even more to the table, from Maurizious Gelato’s rich, handcrafted flavors to new experiences like Yappari Steak and Tong Yang, bringing even more dishes to enjoy together. Let your next great bite be the perfect excuse to call people up and gather, only here at your most-loved mall, SM Supermalls. Where every feast is All For You. 

Pursuit of a More Biker-Inclusive

Pursuit of a More Biker-Inclusive

 

Pursuit of a more biker-inclusive SM yields Record-breaking 36 wins from DOTr, Mobility Awards

When the pandemic put the country in a standstill, many of the everyday yet vital services Filipinos had access to were revoked—one of which was transportation. 

The absence of public transportation due to social distancing effectively limited every household's capability to commute for essentials, and many relied on biking as their lifeline. 

Recognizing the urgency in supporting its customers and surrounding communities during the challenges of the pandemic, SM Supermalls strengthened the drive for Active Mobility across all of its malls nationwide. 

Since then, the mall leader has become a home and advocate for Active Mobility, remaining consistent in forging spaces that not only accommodate, but protect bikers. 

Because of this effort, SM has won the trust and confidence of its stakeholders in advocating for sustainable travel, culminating in a record-breaking 34-win citation at the 2025 Mobility awards. 

"What began as a heartfelt initiative to support bikers during COVID, has now become an integrated bike program spanning every single SM mall in the country," said SM Supermalls Executive Vice President for Marketing, Joaquin San Agustin. 

"Active Mobility plays a crucial role not just in preserving the environment but in the enrichment of every Filipino. Thus, SM aims to continually foster the culture of biking across its properties by creating beloved places where movement is safe, easy, and inclusive for everyone." 

 Active Mobility Advances Through Coaction 

Through a collaboration between its Corporate Social Responsibility arm, SM Cares, its mall operations, and biking communities, SM continues to refine itself as a bike-friendly space championing maxed-out Active Mobility, cycling, and inclusive transport. 

"It started with us setting up parking spots exclusive to bikes to ease access for cyclists picking up essentials in our malls. Then when the volume of cyclists picked up even as the lockdown eased, we knew we had to do more for them," said Mina Kahn, SM Division Head and Assistant Vice President for Transportation Management. 

For the mall leader, this meant improving transport access through sustainable means it could easily replicate across its properties nationwide. 

This involved carving out dedicated spaces equipped with essential tools to safeguard and repair bikes, protecting bikes from scratches with upcycled tires cushioning racks, the introduction of intuitive bike lanes for biker safety, and the promotion of the culture of cycling. 

From there, bike-friendly features have become staples even in recent developments and renovations with plans to implement more secure bike parking, install more racks, and clearer cycling lanes around the malls. 

Cycling groups also found a conducive haven for activities at SM properties. Biking events were regularly encouraged and hosted, with surrounding tenants adjusting operating hours to accommodate cyclists, further promoting biking not just as a mode of transportation but as a lifestyle and sport one could enjoy. 

This in turn earned SM a total of 34 accolades at the recent Mobility Awards: One Gold, 11 Silver and 22 bronze for nationwide mall efforts in promoting and protecting cycling as a culture across its properties. 

Additionally, the Department of Transportation (DOTr) cited SM's sustainable approach as a demonstration of its leadership, innovation and long-term commitment to making active transport safer and more accessible to Filipinos. Its Pedal Power 2025 program was highlighted for this year's Notable Advocacy Program and the SM Supermalls Sustainable Mobility and Bike-Friendly program received a citation for Notable Development by the Private Sector.

SM Megamall Introduces More “FIRST IN PH” Brands

SM Megamall Introduces More “FIRST IN PH” Brands

 

More brands, more firsts, more reasons to be at SM Megamall. 

2026 is looking bigger and bolder at SM Megamall as it welcomes another wave of “first in the Philippines” brands—bringing cult favorites from Hong Kong, Seoul, Tokyo, and beyond straight to the heart of the metro. 

Long known as a go-to destination for generations of shoppers, SM Megamall is now stepping into a new era by redefining what it means to spend a day out—blending food, fashion, and global experiences all in one place. 

 “As SM Supermalls continues to evolve, we remain committed to elevating everyday experiences by bringing in exceptional brands guided by our ‘all for you’ promise—where our customers are at the heart of everything we do,” Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing, said. 

 Coming Soon: First-in-PH Brands You’ll Want to Line Up For 

Get ready for passport-free dining as three major international names make their Philippine debut at SM Megamall. From South Korea, Super Matcha (Ground Level, Mega Fashion Hall) is set to open in March 2026, introducing its cult-favorite premium, sugar-free matcha blends. Known for its clean flavors and minimalist aesthetic, it’s the go-to for Seoul’s wellness-loving crowd. 

Also arriving in March is Mo-Mo Paradise (3rd Level, Mega Fashion Hall), the gold standard for shabu-shabu and sukiyaki. With its signature broths and expertly sliced meats, it promises an authentic Japanese hotpot experience perfect for gatherings. In May 2026, Hong Kong’s famous Cheung Hing Kee (Ground Level, Mega A) will bring its legendary pan-fried buns to Manila—introducing food lovers to the art of Sheng Jian Bao, known for its crispy bottoms and juicy fillings. 

 Now Open: Your Next Obsession Is Here 

The global lineup doesn’t stop there. Several new brands have already opened their doors—drawing foodies, collectors, and style enthusiasts alike. Korea’s leading salad brand Salady (Level 5, Mega Fashion Hall) has officially landed, serving its signature crunchy bowls and flavor-packed sauces that have dominated South Korea’s fast-casual scene. 

Hong Kong’s iconic Mak's Noodle (Ground Level, Mega Fashion Hall) is now delighting diners with its world-famous wonton noodles—bringing comfort and heritage flavors to Ortigas. 

Retail therapy is getting an upgrade too. Global collectible phenomenon POP MART and Malaysian fashion label Christy Ng, both located at Level 2, Mega Fashion Hall, have opened their first-in-the-Philippines stores—making SM Megamall a must-visit destination for collectors and style seekers. 

In 2026, SM Megamall isn’t just adding stores. It’s curating experiences—bringing the world closer, one brand at a time at your most loved mall, SM.

Trabaho O Negosyo Launches at SM MOA

Trabaho O Negosyo Launches at SM MOA

 What if one day could shape both how you work and how you earn? Trabaho at Negosyo brings employment and entrepreneurship together—redefining the job fair as a career launchpad that connects Filipinos to jobs, mentoring, and skills for what comes next. 

Thousands participated as Go Negosyo, in partnership with SM Supermalls, mounted the March 6 Trabaho at Negosyo at SM Mall of Asia—transforming a single day into a career crossroads all for Filipinos. 

Fully supported by SM Job Fairs and SM for MSMEs, this comprehensive event created vital community opportunities by matching job seekers with employers and providing aspiring entrepreneurs with expert mentorship and clear pathways to success. 

 “MSMEs like us contribute to the economy because as we expand, so does our requirements – like manpower, so we are able to contribute through creating jobs.” - JORGE WIENEKE of Tokyo Tempura 

At the heart of the event was a large-scale job fair connecting applicants with employers from key sectors including BPO and IT, manufacturing, construction, real estate, healthcare and medical services, retail, financial services, tourism, hotels and restaurants, and the academe. 

Just steps away, aspiring entrepreneurs received practical mentoring on how to turn business ideas, side hustles, and small enterprises into sustainable ventures—demonstrating how trabaho and negosyo can grow side by side. 

With SM Job Fairs providing the platform and reach, employment opportunities were brought closer to communities—making job access more immediate, practical, and inclusive. 

Meanwhile, SM for MSMEs highlighted the vital role of micro, small, and medium enterprises not only as businesses, but as job generators and engines of inclusive growth. 

While many participants were hired on the spot, others left inspired to build enterprises that could create jobs for others. 

 “Nakakatuwa po, ang bilis. In-expect ko po babalik pa ako. Masaya po ako, hindi na ako tambay! Sa tingin ko po mago-grow po ako sa bago kong work.” - MA. FLOREBEL QUILILAN, Hired on the Spot by Hi Precision 

 To further streamline the journey from application to employment, SM Government Service Express enabled participants to process key requirements on-site. Participating agencies included the National Bureau of Investigation (NBI), Social Security System (SSS), Bureau of Internal Revenue (BIR), Philippine Health Insurance Corp. (Philhealth), and the Pag-IBIG Fund—making essential services more accessible in one convenient location. 

“Maganda po na nandito sa ganitong event, kasi we’re not just hiring, but we’re also on the lookout for opportunities for our business with the other businesses here, para po to compliment each other.”- MELODY ADVIENTO of Clinica Manila 

 Trabaho at Negosyo tells a bigger story—today’s job seeker can become tomorrow’s employer. By combining job matching, MSME mentoring, and government services in one space, the initiative reflects a forward-thinking approach to workforce development where employment and entrepreneurship reinforce each other. 

Through collaborations like this, SM Supermalls continues to strengthen its commitment to empowering Filipinos—championing both livelihoods and local enterprises, and proving that when trabaho and negosyo move together, communities move forward.

Best New Finds in Metro Manila

Best New Finds in Metro Manila

 

In life, we want nothing more than REALNESS. We cling to those who show true signs of authenticity; we seek out those who are honest with themselves, and in return, we often do our best to stay true to our own honest selves. Sincerity is something we can all agree on, because when it comes to the best things in life, nothing beats the real ones. 

But be for real—authenticity these days? It’s somewhat hard to find. That’s why SM Supermalls is dedicated to giving you all the best new options to actualize the version of yourself that’s true to who you are. 

From moments to pause and reflect, to simply sipping on a few relaxing drinks, your most-loved mall has got it all for you—FRFR! 

 Looking for REAL-axation? 

Ah, to be one with your true self… but honestly, where do you begin? Look no more, because finding your core starts with some REAL-axation. 

Nuat Thai 

When it’s time to truly unwind, the newest Nuat Thai at the Lower Ground Level of SM City Marikina offers a range of authentic Thai massages and body treatments. Using traditional techniques that target muscle tension, along with aromatherapy and foot massages, it’s the perfect spot for a much-needed breather—helping you reset and step out with a clearer mind and a better version of yourself. 

Treat Yo’ Self For Real! 

Tbh, sometimes all you need is a good sip with a proper delight on the side. Who wants some tea, for real? 

 Chagee 

A first in the Parañaque and Muntinlupa, Chagee is a modern tea bar at the Level 2, Building B of SM City Bicutan, featuring freshly brewed milk teas made from whole tea leaves rather than powders or artificial bases. With signature drinks like the BO-YA Jasmine Green Milk Tea, Da Hong Pao Milk Tea, and Osmanthus Oolong Milk Tea, Chagee is an experience in itself, dedicated to giving you real moments you can sip into. 

 Tianlala 

For feel-good sips that match your authentic vibes, the first-in-Antipolo Tianlala at the Upper Ground Level of SM City Masinag is your go-to spot. With approachable, flavorful drinks perfect for every mood, this global tea brand is ideal for casual meetups, slow hangs, or simply enjoying a refreshing tea break during your malling. BFR—Be. For. Real. 

You know exactly what you deserve, and it’s right inside the mall you love the most. From refreshing delights to rejuvenating activities you can try, SM Supermalls has got it all for you.

Sun‑Powered Spaces

Sun‑Powered Spaces

 

With further rollouts for rooftop solar panels to power its operations, SM Supermalls blends utility with lifestyle by integrating solar generation seamlessly for all shoppers across their most-loved malls. 

The MOA Sky Walkway and the SM City Bicutan Sky Garden Parasols embody SM's firm commitment to clean energy without disrupting the customer experience. 

 To reduce congestion to the power grid and improve power availability to the communities it serves, SM Prime Holdings Inc. (SM Prime) has implemented the use of rooftop solar power systems across its properties and nationwide network of SM Supermalls. 

 Since its pioneering installation of solar panels over SM North EDSA in 2014, clean solar energy generated through SM is now large enough to power a city as large as Mabalacat, Pampanga or Mandaue, Cebu. 

 “The use of solar power enables SM Supermalls to elevate the service we provide to our customers by embedding sustainability into our daily operations,” said SM Supermalls President Steven Tan. “When Filipinos visit their most-loved SM malls, they are entering a space that actively helps preserve the environment through responsible resource management, reducing carbon emissions while ensuring more resources remain available for our surrounding communities.” 

Maximizing space makes room for energy efficiency SM currently utilizes 65 hectares of space for its rooftop solar panels—which is almost as big as the entire SM Mall of Asia complex, but has also applied innovative ways to maximize mall space for energy efficiency. 

Across the SM Mall of Asia's MOA Sky, solar panels have been seamlessly integrated into the walkway that wraps around the property—doubling as overhead covering for mallgoers strolling and enjoying leisurely walks. 

By utilizing this space, SM generates enough power to run 1,000 escalators a day or power 1,800 homes for a month. Another innovative application of means to harness solar power can be found in SM City Bicutan's solar-powered parasols decorating its Sky Garden. The understated use of the solar-powered parasols not only add to the Sky Garden's ambience but also provides functional use as nighttime lighting for customers of surrounding establishments. 

The parasols efficiently provide five hours of nighttime lighting for only three hours of daytime charge, effectively reducing the need to use electricity throughout the evening until the mall's closing time. 

"Our approach to building malls that satisfy our customers and stakeholders go beyond giving them what is expected. We believe it is up to us to be proactive in enriching the mall-going experiences of Filipinos by investing in seamless, sustainable solutions that allow us to preserve natural resources for many years to come," said Tan.

Take your mailing experience to the Max

Take your mailing experience to the Max

 

We all want the best for ourselves, and we’ll do whatever it takes to get it. We wanna look good, feel good, and be our absolute best, all the time. We want every experience that takes us to the MAX! 

Good news: SM Supermalls has you covered. From fashion fits to foodie spots that hit different, here are all the new ways you can max-out your malling experience with your most-loved mall in Cebu! 

STEP 1: Stylemaxxing – Get in your best fit It all starts with what you wear. Does it fit? Is it swag? More importantly, does it make you appreciate yourself more? 

 Anothersole 

A first in Cebu, this Singaporean footwear brand is where fashion meets sustainability. Known for its eco‑conscious, leather laced-up flats and sandals, Anothersole in SM Seaside City Cebu’s Upper Ground Level, City Wing, is a globally-renowned brand that’s sure to bring casual comfort and everyday wearability to your fits, while keeping conscious fashion at a maximum. 

 Charles & Keith 

 Max‑out your everyday wardrobe at the new, soon-to-open Charles & Keith, where contemporary fashion feels more elegant at the Upper Ground Level, North Wing of SM City Cebu. From casual fits to going‑out goals, it’s a style destination that serves bold, chic energy every time you go out. 

 Victoria’s Secret 

Get your angel wings ready, and be prepared to max out your runway‑ready figure at the first-in-Cebu Victoria’s Secret at the Upper Ground Level, North Wing of SM City Cebu. Famous for its lingerie, loungewear, and beauty essentials, this lifestyle favorite offers pieces that level up your confidence and feel‑good energy. 

 STEP 2: Looksmaxxing – Look good, feel sexier 

Looking good is not enough! To feel better, you gotta be healthier. 

 Bath & Body Works Look good, feel fresh, and feel confident in yourself. Indulge with the first-in-Cebu Bath & Body Works at the Upper Ground Level, North Wing of SM City Cebu, with body care essentials and seasonal fragrance collections that not only max out how you look, but how you feel as well. Looking good feels better when you feel amazing. 

 STEP 3: Foodmaxxing – Taste only what’s best! 

Lastly, no feel-good guide is complete without the best reward for that complete, maxed-out vibe—great food! 

 Mr. & Mrs. Thai Take your sawasdee to Visayas and satisfy your Thai food cravings to the max at the new, soon-to-open Mr. & Mrs. Thai in SM City Cebu, Main mall. With a menu rooted in classic Thai favorites, it’s the perfect stop for foodies looking for vibrant, spice-packed eats in Cebu. 

 Wolfgang’s Steakhouse Grill Premium steak, you ask? Let’s take that up a notch at the first Wolfgang’s Steakhouse Grill in Cebu. From ribeyes and filet to elevated comfort sides and crafty bar bites, it’s a steakhouse experience that serves next-level satisfaction, where world-renowned USDA Prime Black Angus beef takes center stage here at the Upper Ground Level, North Wing of SM City Cebu. 

 Yakiniku Like For hands-on grilling that's sure to maximize all the space inside your stomach, opening soon in Cebu, the all-new, Yakiniku Like is here to deliver Japan’s solo yakiniku concept to the Upper Ground Level, North Wing of SM City Cebu, with quick service, premium slices, and an interactive BBQ experience perfect for fueling up solo or with your crew. 

Mallmaxxed so hard, you’re sure to come back for more! That’s SM Supermalls for you—giving you all you need to feel your best and take your everyday experiences to the MAX!

SM Supermalls Delivers a Maxed Out Race Weekend with 32,000 Runners

SM Supermalls Delivers a Maxed Out Race Weekend with 32,000 Runners

Major race events at SM malls in Cebu and SM Mall of Asia bring runners together through.

SM Active Hub lifestyle and sports programs SM2SM run now on its 14th year where runners race from SM Seaside and SM City Cebu SM Supermalls strengthened its position as one of the country’s premier running destinations as more than 32,000 runners filled two major race events in Cebu and SM Mall of Asia this weekend. 

From large scale road races to women led running communities, SM spaces transformed into vibrant race venues where runners gathered to compete, celebrate milestones, and connect with fellow enthusiasts. 

As running continues to surge across the Philippines, many runners now look for venues that offer safe routes, accessible locations, and strong community support. 

 Across its nationwide network, SM Supermalls has become a natural hub for runners, hosting major race events while providing everyday spaces where communities can train and grow. 

Today, this ecosystem spans 24 malls with dedicated running paths, supports 45 active running clubs, and has mounted 55 running events to date, reinforcing SM Supermalls’ position as a leading platform for the country’s growing running community. 

SM2SM Run energizes Cebu’s running community 

 In Cebu, the SM2SM Run 2026 gathered 15,500 runners for its 14th year, marking historic highs for the event and reinforcing its place as one of the region’s biggest running events. 

Women made up 40% of participants, a record share that reflects the growing participation of women in the country’s running community. The race connected two iconic landmarks, starting at SM Seaside City Cebu and finishing at SM City Cebu, turning the city into a high energy celebration of fitness and community. 

The excitement extended beyond the finish line when one lucky participant won the grand raffle prize, a BYD Shark 6. The prize also reflects the growing shift toward electric mobility in the Philippines. 

Across more than 90 malls nationwide, SM Supermalls has built one of the country’s largest electric vehicle charging networks, allowing guests to conveniently charge their vehicles for free during mall hours while they dine, shop, or spend time with family. 

Through this integrated network, SM actively promotes the shift to cleaner mobility by making EV adoption more practical, accessible, and part of everyday consumer behavior. 

 Women’s Run celebrates strength and community 

Meanwhile at SM Mall of Asia, 16,500 runners joined the 2026 Filipina CEO Circle (FCC) Women’s Run PH in celebration of International Women’s Day and Women’s Month. 

Of the total participants, 90% were women runners, highlighting the strong and growing movement of women embracing running as a lifestyle. Now on its third year with FCC as title sponsor and SM Supermalls as co presenter, the run continues to grow as a national platform that promotes women’s health, empowerment, and community through running. 

 Thousands of women ran along the scenic seaside roads of SM Mall of Asia under the theme Strength, Grace, and Honor, creating an inspiring atmosphere of encouragement and shared achievement. 

 SM Active Hub anchors running communities 

Supporting these growing events is SM Active Hub, the sports and wellness platform of SM Supermalls that builds active communities across its malls. 

From everyday training routes to major race weekends, SM Supermalls continues to create spaces where runners can move, connect, and experience life to the max. Your most loved mall, SM Supermalls. Where lifestyle, community, and maxed out experiences come together. All for you.

DTI and SM Supermalls Strengthen Partnership to Help MSMEs Scale

DTI and SM Supermalls Strengthen Partnership to Help MSMEs Scale

The 2026 DTI–Bagong Pilipinas National Trade Fair concluded at SM Megamall after five days of showcasing Filipino enterprise, creativity, and resilience—bringing together MSMEs, institutional buyers, and consumers in a highly accessible, high-engagement setting that turned commerce into a shared public experience. 

 Held from February 18–22, 2026 at Megatrade Halls 1–3, the fair featured locally made food, fashion, home, and lifestyle products, business-matching opportunities, and curated exhibits highlighting sustainable production and elevated Filipino design. 

These on-ground activities supported the Bagong Pilipinas agenda by expanding market access, strengthening value chains, and creating pathways for MSMEs to scale. 

 The staging of the National Trade Fair at SM Megamall highlighted how well-loved, high-traffic urban spaces can function as effective platforms for national programs—giving MSMEs the opportunity to reach new markets, test products in real time, and engage directly with partners and consumers. 

 “Our partnership with SM goes beyond providing space—it is about building a full ecosystem for MSMEs. Through SM Supermalls and its retail businesses like SM Department Store, SM Markets, and Kultura, MSMEs are given real market access, visibility, and opportunities to scale. This kind of private-sector commitment is exactly what enables Filipino entrepreneurs to grow, professionalize, and contribute meaningfully to inclusive national development,” said Cris Roque, Secretary, Department of Trade and Industry. 

By supporting nationally significant trade fairs, SM Supermalls broadens MSME reach through accessible, high-visibility locations, supports business growth through professional environments designed for market readiness, and contributes to nation-building by aligning its mall infrastructure with programs that generate livelihood and strengthen local industries. 

The National Trade Fair fostered a powerful sense of shared purpose where commerce, culture, and community converged reinforcing the belief that economic growth is most meaningful when it is inclusive, experiential, and deeply connected to the people it serves. 

As demonstrated by the 2026 DTI–Bagong Pilipinas National Trade Fair, SM Supermalls continues to deliver on its commitment on Max Out Experiences, living out its promise of “All for You.” As your most loved mall, SM Supermalls transforms its spaces into dynamic platforms for entrepreneurship, cultural celebration, and meaningful public engagement going beyond retail to champion inclusive national growth and create experiences thoughtfully designed for every Filipino.

Best New Eats in the Metro at SM Supermalls

Best New Eats in the Metro at SM Supermalls

 

When you know it’s good, you know it’s good. And when it comes to food recommendations that just hit, SM is here to serve and deliver us the best of the best foodie experiences in the Metro. 

Get ready to dine with your most-loved mall as we spotlight new dining destinations guaranteed to satisfy your cravings and get you saying, ‘Girl, we ate that!’ 

It’s giving OG eats from Japan 

Nothing beats the real ones! So, when it comes to Japanese flavors, we crave nothing but authenticity.

Kaiju Ramen 

Serving authentic Japanese ramen, the soon-to-open Kaiju Ramen offers broths and noodles that hit just right. Their tonkotsu and shoyu bowls? Absolutely ate. First in the PH, every bite is a moment of pure, slurp‑worthy satisfaction at Level 5, Mega Fashion Hall, SM Megamall. 

Yappari 

It’s giving classic. It’s giving rich. It’s giving TASTE! Known for its premium steak offerings, this new Japanese restaurant in Upper Ground, SM Southmall, turns every slice into celebration. 

Slayin’ the soft life, one sip at a time 

Life’s solid when everything’s just chill, with vibes that leave you feeling happy, unbothered, and completely in your lane. 

Super Matcha 

For soft-life vibes, watch out for the first-in-PH Super Matcha, soon to open at Ground Level, Mega Fashion Hall-SM Megamall, and indulge in drinks that are as aesthetic as they are delicious. Enjoy matcha lattes, iced blends, and visuals that are giving 10s across the board. 

These Crowd Flavorites are a SERVE 

Eat it, eat it, eat it!  Category is: global dining faves! We’re here to serve you meals perfect for your discerning taste. 

PoBros 

Here’s a bowl deserving of a star-studded applause: known for its loaded rice bowls, hearty portions, and bold flavor combos, PoBros at Level 2, SM Southmall, is sure to keep you coming back for that mouth-watering comfort. 

Goobne 

Here to serve Korean flavors with unclockable finesse, Goobne specializes in oven-roasted chicken with juicy, perfectly seasoned meat. Find your satisfying match at Upper Ground Floor, SM Southmall. 

 Ate and left no crumbs—LITERALLY! That’s just how good food in the Metro is when experienced with the best. From Japanese classics to global cuisines, SM Supermalls is your most loved mall for all things foodie.

Take Small Steps for Big Change

Take Small Steps for Big Change

SM Waste-Free Future illustrates doable actions for a cleaner, greener planet. 

Becoming part of the solution toward better waste management practices has been made easier by SM Prime Holdings Inc. (SM Prime) with The SM Waste-Free Future (WFF) Manual. 

Launched at SM’s first Sustainability Expo, the 17-page visual guide offers a simple and easy-to-follow resource on how everyone can engage with waste management touchpoints available in their most-loved SM Supermalls. 

 "The easiest way to adopt sustainable practices is a two-pronged approach," said SM Supermalls Vice President for Corporate Compliance and Sustainability, Liza Silerio. 

"The first is building the avenues that make waste management accessible and easy to do. The second is ensuring that these are easy habits to build and practice in our daily lives.” The manual combines text and visuals to enhance the "Learn - Practice - Champion" workflow, a three-step approach to make these practices easy to adapt and eventually pass on, with additional green tips and trivia. 

Understanding how even small, thoughtful steps can make a huge difference is key to helping reduce waste sent to landfills. Back to Basics To further understand the composition of our waste, SM Prime led a Waste Analysis Characterization Study (WACS) in its largest development–the SM Mall of Asia Complex. The top 10 most common waste items were identified:

• PET Bottles 
• Plastic Cutlery 
• Single-use plastic 
• Plastic cups from coffee or milk tea 
• Soiled coffee paper cups 
• Soiled food containers 
• Food packaging and sachets 
• Soiled tissue or napkins 
• Soiled diapers/ sanitary products 
• Food waste
  
  

The SM Waste Free Future manual encourages everyone to properly dispose of waste by using designated Recyclable-Disposable-Compostable (RDC) bins made accessible in all SM Malls. 

PET Bottles are categorized for the Blue "Recyclable" Bins to help return these to factories for recycling. Disposable items and containers such as plastic cutlery, single-use plastic, plastic cups from coffee or milk tea, soiled coffee paper cups and food containers, food packaging and sachets, and soiled tissue or napkins, diapers, and sanitary products are for tossing into the gray "Disposable" Bins. 

Finally, all food waste with no packaging and cutlery are guided to the green "Compostable" Bins. As one of the fastest-growing solid waste streams in the world, Electronic Waste (E-Waste), ranging from batteries to broken gadgets and technological accessories, gets special mention. SM Supermalls promotes proper disposal of e-waste through special bins in SM Cyberzone areas as easy drop-off points for recycling or processing before disposal of small, used, and defective electronic devices.

Every first Friday and Saturday of the month from 10:00am to 2:00pm, mallgoers can bring their trash and convert it to cash. Trash-to-Cash encourages household segregation by bringing clean and dry recyclables in designated Trash-to-Cash areas in exchange for economic incentives. 

The program promotes sustainable systems and the advancement of the circular economy. To further divert plastics from the environment, SM implements its Plastic Waste Collection program across all of its properties. 

Since its integration in 2019, 70,000 kilograms of clean, empty, and dry consumer plastics have been collected. Through SM Cares, SM Prime’s corporate social responsibility arm, regular coastal cleanups are organized for communities to mitigate the problem of marine pollution by removing waste before it spreads further in the seas. 

Last year, volunteers were able to divert 200,000 kilograms of marine litter from the ocean through three major coastal cleanups organized nationwide on top of weekly cleanups done by SM Estates. 

 Another Coastal Cleanup drive has been scheduled this year on March 22 across SM La Union, SM City Urdaneta Central, SM City Tanza, SM City J Mall, SM City Daet, and SM City Consolacion for World Water Day. 

 "Communicating waste management practices clearly and easily helps our stakeholders support our vision for a Waste Free Future. When we all come together and choose to help save our planet, even the smallest actions toward the right direction yield great results," said Silerio.

Women Entrepreneurs Shine at SM Supermalls this Women’s Month

Women Entrepreneurs Shine at SM Supermalls this Women’s Month

 

Women-led businesses took center stage as the WomenBizPH Trade Fair successfully opened at SM Lanang Premier from March 12–14, celebrating the creativity, resilience, and growing impact of Filipina micro, small, and medium enterprises (MSMEs). 

Organized by WomenBizPH in partnership with SM Supermalls, the three-day trade fair brought together inspiring women entrepreneurs showcasing a vibrant mix of proudly local products—from artisanal pastries and handcrafted accessories to healthy snacks, woven apparel, delicacies, and wellness products. 

More than just a marketplace, the event highlighted the powerful stories behind the brands, demonstrating how women entrepreneurs continue to transform passion into purpose and innovation into livelihood opportunities. 

Inspiring Stories Behind Women-Led MSMEs 

Behind every product on display is a powerful story of determination, innovation, and purpose. 

Across the country, women entrepreneurs continue to transform challenges into opportunities, building businesses that uplift communities and preserve Filipino craftsmanship. 

 Empowering Artisans Through Creativity Sustainable and timeless—these two words define the aesthetic of Sassy’s Creation Enterprise, a brand where traditional Philippine craftsmanship meets modern innovation. 

By blending heritage weaving techniques with contemporary design, Sassy’s Creation produces ethically curated fashion staples designed for EveryBODY, using upcycled fabrics and locally sourced weaves that reflect both sustainability and style. Behind every Sassy piece are the skilled hands of women artisans, including home-based mothers and women from the Bureau of Jail Management and Penology (BJMP) in Antipolo, Rizal, who carefully craft each item with dedication and pride. 

Through these collaborations, the brand provides meaningful livelihood opportunities while celebrating Filipino craftsmanship. By working closely with weaving communities and showcasing their handcrafted pieces through trade fairs and retail platforms, Sassy’s Creation continues to help preserve traditional Filipino crafts while bringing them into today’s lifestyle and fashion landscape.

Carrying Forward a Legacy For Cynthia M. Eusebio, owner of Magpoc’s Pastry Products Manufacturing in Bataan, entrepreneurship is deeply rooted in family heritage. 

“Magpoc’s isn’t just a label—it’s a legacy of providing for our community. I stepped into this role to honor the women who came before me while evolving the brand for the next generation,” she shared. 

Now a third-generation leader of the brand, Eusebio continues to innovate by expanding Magpoc’s reach through digital platforms and new product offerings while preserving the traditional recipes that built the business. From Survival to Strength For Cebu-based entrepreneur Cuevas Planas, founder of Kirby’s Chicharon, her business journey represents resilience and the courage to start over. 

“I started small, making chicharon and quietly selling to stores and offices. That small income became my hope and my courage—it helped me rebuild my life and prove that even from nothing, you can rise again,” she shared. 

Through perseverance and faith, Planas built her brand from humble beginnings, eventually gaining the confidence to showcase her products in larger markets and trade fairs. Turning Passion into Healthy Innovation Meanwhile, Flaviano’s Health Food Products, based in Laguna, was born from a shared passion for creating innovative food products. 

“Every challenge teaches us something. Even during difficult times like the pandemic, we continued innovating and moving forward—because every step we take brings us closer to success,” the entrepreneur shared. 

Today, the brand continues to develop healthier food options while exploring new opportunities to reach more customers through platforms like SM Supermalls. 

 SM Supermalls: A Launchpad for Future Filipino Brands 

Through initiatives like the WomenBizPH Trade Fairs, SM Supermalls continues to serve as a marketplace where MSMEs can grow, gain visibility, and reach new markets. 

 “At SM Supermalls, we see MSMEs not just as exhibitors but as future brands in the making. By providing accessible platforms where entrepreneurs can showcase their products and connect with customers, we help nurture the next generation of Filipino brands,” said Joaquin San Agustin, Executive Vice President for Marketing at SM Supermalls. 

For many entrepreneurs, showcasing their products in SM malls represents a major milestone—opening doors to new opportunities, partnerships, and customers. This commitment reflects SM Supermalls’ long-standing advocacy of supporting MSMEs as drivers of inclusive economic growth and community development. 

Celebrating Women Entrepreneurs This Women’s Month, SM Supermalls invites shoppers to discover the inspiring women behind these brands and support their journeys toward growth and success. Because when women entrepreneurs rise, they do more than grow businesses—they uplift families, empower communities, and inspire the next generation of leaders.

Setting Scenes for Mindanao’s Main characters at SM Supermalls

Setting Scenes for Mindanao’s Main characters at SM Supermalls

 

Let’s be honest, Mindanao–we’ve never been background characters. There’s a certain confidence in the way we move. We’re sharp, bold, and sure of what we want. We don’t need to be loud to show who’s the leading character. 

And since we know what iconic-ness we bring to the table, the place we spend our time in? Well it has to keep up. The vibe, the energy, the experience. The good news is that across Mindanao, new firsts are arriving, firsts that can keep up and set the scene at your most-loved mall, SM Supermalls–the mall of firsts. 

The Opening Act: Serving Cravings And Lewks 

Because once the plans are locked, it’s never just about the food. It’s about how you show up. The table becomes the backdrop, the look comes together, and suddenly your first act is in full motion

Soul Kitchen / Fast Fresh 

Some scenes call for comfort, and at the first soon to open Soul Kitchen/Fast Fresh in SM at the expansion wing, level 1 of SM City Davao, that comfort is about to come plated just right. The Banana Pecan Pancake will bring that sweet, indulgent moment, while the White Chicken Rice can keep it classic and satisfying. Ez great food down, so you can keep your main character on.

King’s Feast 

 Some scenes call for royal treatment–and at the first soon to open King’s Feast in VisMin at the level 2 expansion wing of SM City Davao, it will begin with an all-you-can-eat spread fit for main characters who don’t do small portions. This is where plates will stay full and tables will feel like your own feasting hall. Because if you’re stepping out in full looks, the food should rise to the occasion.

The Second Take: Brewed and Booked 

Every great story has an in-between moment, a pause before the climactic scenes–the kind where things slow down just enough for the main character to decide what happens next. At the 2nd level, expansion wing of SM City Davao, the first soon to open ZUS Coffee in Mindanao will offer exactly that kind of reset: good coffee, a solid spot to regroup, and just enough caffeine to cue the next scene.

The Turning Scene: Confidence In Center Frame 

It’s time for your close-up with a glow up. At the lower ground level of SM Lanang, the first Idara Aesthetics in Davao will bring advanced aesthetic treatments closer so you can step into frame polished, confident, and fully in your main character energy.

The Final Shot: Go All Out, Icon 

Every main character needs a great ending, and the first DJI in Northern Mindanao at the 3rd level of Cyberzone in SM CDO Downtown Premier–makes sure yours is nothing short of cinematic. Because in every story worth telling, it’s the final frame that can turn something good into a masterpiece. 

 From the opening act to the final shot, the scenes are set–and now it’s your move. Because when you know you’re the lead, you don’t wait for the spotlight. You step into it. 

 Main character energy? Fully secured–only at your most-loved mall, SM Supermalls.

Instant Jobs, Real Impact

Instant Jobs, Real Impact

 

“Hindi ko po akalain na matatanggap ako ngayon,” shared Felo Garcia, hired on the spot as a Sales Associate. “Salamat po SM dahil makaka-provide na ako sa mga pangangailangan ng anak ko at pamilya ko.” 

 Another hired-on-the-spot applicant, Joel Azores, emphasized the credibility and impact of the event, saying, “One hundred percent ka po matatanggap sa Mega Job Fair dahil puro legit na company dito.”

With 25 participating employers, more than a thousand job seekers, and 236 or 22% hired on the spot, the annual SM Group Job Fair at SM City North EDSA once again proved to be a powerful platform for connecting Filipinos to real and immediate employment opportunities. 

 Led by SM Retail, the job fair gathered companies from across the SM Group’s diverse businesses—spanning malls and real estate, retail, food and beverage, logistics, education, and banking. More than just high foot traffic, the event delivered high intent, high engagement, and strong hiring outcomes.

From application to employment—on the same day 

One of the strongest highlights of the job fair was the number of applicants hired on the spot (HOTS), showcasing the efficiency and accessibility of SM’s hiring ecosystem.

For many job seekers, the experience was nothing short of life-changing. Through on-site interviews and real-time assessments, applicants were able to move quickly from application to employment—removing the long waiting periods often associated with traditional recruitment. 

A job fair that works for real people

For many first-time job seekers and breadwinners, the SM Job Fair offered not just jobs—but relief, speed, and hope. “Makakatulong yung ganitong pa-event sa mga pamilya,” shared Joshua Bulauitan, hired on the spot as a Sales Clerk. “Kung wala kang trabaho at nagigipit ka na, pumunta ka lang dito—may instant trabaho ka.” 

This immediate hiring momentum reflects SM Retail’s consistently strong hiring demand and absorption rates, ensuring that SM Job Fairs translate into real jobs—not just applications.

Employers meet job-ready talent, faster 

Employers likewise cited the effectiveness of SM Job Fairs in reaching the right candidates efficiently. 

“Sumali po kami dito because we are looking to hire more employees,” said Lyka Sababan of SM Appliance Center. “Alam po namin na maraming jobseekers ang pumupunta dito, and effective po talaga ang job fairs para sa mga companies na naghahanap ng new employees.”

Meanwhile, financial services firms highlighted the long-term success of hires from SM Job Fairs. 

 “The candidates we hired from our last job fair here at SM North EDSA have good profiles,” shared Tia Macatlang of BDO Life, “and we see that they are now successful financial advisers.”

Strengthening employment through public-private collaboration 

The job fair was held in partnership with key government agencies, including the Department of Labor and Employment (DOLE) and the Public Employment Service Office (PESO)—underscoring the value of public-private collaboration in employment generation. 

  “Malaki ang tulong ng SM Supermalls sa PESO at DOLE,” said Jon Tito, Group Leader of QC PESO. “Kinakalat nila ang opportunities para sa mga naghahanap ng trabaho.” 

 SM Government Service Express: making hiring easier, faster 

 To further simplify the employment journey, the job fair featured SM Government Service Express, a one-stop hub where applicants could process pre-employment requirements in one

Participating agencies included the Social Security System (SSS), Pag-IBIG Fund, PhilHealth, and the Philippine National Police for police clearance. 

 “Pinapadali ng ganitong job fairs ang mga oportunidad para sa jobseekers,” explained Adolf Hernandez of PhilHealth QC. “May hired on the spot ka na, at nandito na rin ang mga government agencies para sa requirements.”

SSS echoed this, emphasizing accessibility: “Importante na sumasali ang mga government agencies sa job fairs,” said Ava Michelle Estrella of SSS, “kasi on the spot, natutulungan namin ang applicants sa pagkuha ng requirements.” 

Bringing opportunities closer, nationwide 

 Following the strong turnout at SM City North EDSA, SM Supermalls continues to bring job opportunities closer to Filipinos with a series of job fairs nationwide this March:

• March 4 – SM Center Antipolo 
• March 6 – SM Mall of Asia 
• March 11 – SM City Davao 
• March 13 – SM City Trece Martires 
• March 20 – SM City North EDSA 
• March 25 – SM City Urdaneta Central 
• March 26 - SM City Tuguegarao 
• March 27 – SM City Trece Martires 
• March 27 – SM City Cauayan

Job seekers are encouraged to bring multiple copies of their resume, valid IDs, and other basic pre-employment requirements, and to arrive early to maximize interview opportunities. 

Admission to SM Job Fairs is free and open to the public, unless otherwise specified. For updates on schedules and participating employers, applicants may visit SM Supermalls’ official social media pages or inquire at the customer service desk of participating malls.

Turning malls into platforms for opportunity The continued success of the SM Job Fair highlights how the country’s most loved malls are evolving beyond retail becoming platforms that deliver real-world solutions for Filipinos. 

By bringing together employers, job seekers, and government agencies in one accessible space, SM Supermalls continues to max out experiences—turning malls into hubs where careers begin, requirements are completed, and futures move forward. 

At SM Supermalls, opportunities don’t just exist—they feel possible.

Best New Finds in Luzon with SM Supermalls

Best New Finds in Luzon with SM Supermalls

We are all about that stan life. A new album from a rising artist? Fanboy/fangirl mode activated. A freshly opened concept store? Consider us a fan. Entering your fitness era? Support. 

Whether it's a personality we love or a lifestyle we aspire to, as long as it resonates with the life we want, we are stanning hard. Here at SM Supermalls, you don’t need to look any further. Everything—and we mean everything—that will get you hyped up for months is right here. 

From the hottest new finds across Luzon to everyday essentials that hit different, these stores have us hooked, and we just cannot get enough. As your most-loved mall, SM continues to be an icon worthy of all our attention. 

 All For Our Foodie Stans 

Ah yes, food. Who isn’t a fan, right? From familiar dining destinations to new food hubs to explore, we are stanning hard!

• Pho Hoa - A fan of Vietnamese classics? The soon-to-open, first-in-Cavite Pho Hoa at the Upper Ground Level of SM City Bacoor serves soulful bowls of pho, alongside staple sides like spring rolls, vermicelli bowls, and flavorful rice plates. With meals that’ll remind you of your last trip to Vietnam, Pho Hoa is the perfect spot to savor the familiar flavors of the country.

• Frankie’s New York Buffalo Wings  - For all our buffalo wings stans, the first-in-Bulacan Frankie’s New York Buffalo Wings at the West Wing of SM City Marilao brings its iconic variations to the table, with flavors ranging from classic buffalo to garlic parmesan and honey sriracha. Craving wings? This is your chance to dig in until you drop.

• Manam - And if you’re simply a fan of home, Manam in the Ground Level of SM City Marilao is your best pick! The first-in-Bulacan, Manam elevates Filipino comfort food with creative twists. Ever heard of their iconic Watermelon Beef Sinigang? Yep, that’s Manam for you!

All For Our Lifestyle & Fashion Stans 

 If she’s having it, we’re ALL having it. Trends let us feel part of a community where we truly belong. From accessories you can carry all day to lifestyle must-haves, we’re all about riding the hype.

• Aquaflask Designs  - If you're a fan of carrying your personality with you, the first-in-Batangas AquaFlask Designs makes hydration look good with functional, sleek tumblers that you can customize—from colors and sizes to all the accessories you can pair them with. Opening soon at the Ground Level of SM City Batangas, AquaFlask Designs lets your personality shine through whether you're heading to the gym, to class, or just malling around SM.

• Sunnies Studios continues to be a staple for eyewear and lifestyle essentials. Its newest store at the Ground Level of SM City San Pablo brings that signature cool directly to your everyday wardrobe and gets you looking like your idol. Known for trendy and timeless styles, Sunnies Studios offers a range of eyewear for all our accessories stans out there.

• The Loop  - All for our tech-savvy stans, The Loop at Level 3 of SM Center Tuguegarao Downtown is your newest go-to spot for anything gadget and gadget accessories, bringing in products that are sure to empower you whether you're a student, a professional, or just vibin’ through life.

• Decathlon - For sport and adventure stans who love gearing up for every experience, the newest Decathlon at Level 3 of SM City Grand Central brings over 70 sports’ worth of equipment, apparel, and accessories into one space. From running shoes to yoga mats, hiking gear to swim essentials, Decathlon location makes it simple to shop everything you need to stay active and stylish.

All For Our Wellness Stans Wellness first? 

Healthy fitness habits? We can’t help but stan those who take good care of themselves—and lowkey, we all aspire to be like them!

• Iremia Headspa -  If wellness is your goal this year, Iremia Headspa at the 2nd Level of SM City Clark is where self-care becomes part of your everyday life. A first in SM, it offers structured head and scalp treatments focused on relaxation and reset. Wanna be your own #1 fan? This is the spot for anyone who’s ready to take their well-being seriously.

• Anytime Fitness - For fitness stans focused on building a healthier body, the new Anytime Fitness at the Lower Ground Floor of SM City Trece Martires brings the globally recognized 24/7 gym experience right into your routine. Equipped with machines and tools for every fitness goal, AF is where your fitness journey becomes more accessible and more fun to return to. 

ICONIC—SM Supermalls stan here! From the best in fitness and wellness to dining concepts you’re sure to love, whatever you’re stanning in life, your most-loved SM Supermalls has got it all for you.

The Water Stewardship Journey Continues for SM Supermalls

The Water Stewardship Journey Continues for SM Supermalls

For three decades, SM Prime Holdings Inc. (SM Prime) has steadfastly advanced responsible water stewardship for a more resilient water future through SM Supermalls, its operating arm. 

SM Prime invested in its first Sewage Treatment Plant (STP) in the late 90’s with SM Southmall. STPs are essential for protecting public health and the environment, along with supporting community development. 

Since then, STPs have become a standard fixture in all 89 malls, reducing water waste and pollution, and safeguarding water resources. 

SM Supermalls embeds water conservation practices across its operations. Recycled water is used in water closets for flushing, cleaning, and watering greens. Additionally, efficient low-flow fixtures and water-saving technologies prevent unnecessary consumption at scale. 

"SM had always been conscious of its environmental impact on shared social good. Our water journey is rooted in our commitment to maximize what we borrow from the environment, creating resiliency for future generations,” said Liza B. Silerio, SM Supermalls Vice President and Head of Sustainability and Resilience. 

Today, SM is evaluating centralized STPs that can serve multiple developments and allow for inter-building treatment systems, lowering operational costs, and enhancing process efficiency. "Part of our water resilience framework is building long-term capacity for water disruptions. Since the standardization of STPs across our malls, SM took it a step further and scaled its water sustainability efforts," said Silerio.

A first in the industry, SM City Baguio's Rainwater Treatment Facility has already processed almost 20,000 cubic meters of rainwater into potable water since it was launched, providing 30% of the mall’s total monthly clean water requirement since 2023. 

This translates to saving the equivalent of 12.7 million, 1.5-liter mineral water bottles or almost eight Olympic-sized swimming pools of freshwater from the grid. 

Leveraging the mall’s nationwide reach, SM further campaigns sustainable water use through consistent awareness and engagement, SM creates public awareness and education campaigns through its Corporate Social Responsibility arm, SM Cares to activate future water stewards in the community. 

This proactive and efficient approach resulted in SM malls receiving multiple industry distinctions such as the Bantayog ng Lawa Award from the Laguna Lake Development Authority (LLDA) and the first ever Gawad Taga-Ilog Award bestowed upon a private entity by the Department of Environment and Natural Resources (DENR). "We’ve come a long way since the 90’s. It’s heartwarming to be recognized by our community and peers, but we continue to work harder for future generations because water is a universal human right. By implementing these sustainability measures, SM aims to move forward with greater purpose and greater possibilities," said Silerio.

Vinta Market Sets Sail at SM City Zamboanga

Vinta Market Sets Sail at SM City Zamboanga

As SM City Zamboanga opened its doors on March 20, the vibrant spirit of local entrepreneurship and culture took center stage with the unveiling of Vinta Market, a colorful marketplace dedicated to supporting micro, small, and medium enterprises (MSMEs) from across the Zamboanga Peninsula.

Launched in partnership with the Department of Trade and Industry (DTI) Region 9 and the SM for MSMEs program, the Vinta Market brings together 20 local MSMEs, showcasing proudly regional products ranging from handcrafted items and artisanal goods to local delicacies, fashion pieces, and unique souvenirs.

Inspired by the iconic vinta, the traditional sailboat known for its vibrant sails and deep cultural roots in Mindanao, the Vinta Market reflects the same spirit of color, movement, and community. The marketplace brings together passionate entrepreneurs and skilled artisans, offering mallgoers a lively and meaningful shopping experience rooted in local culture. 

 More than just a retail destination, the Vinta Market serves as a growth platform for MSMEs—and for many entrepreneurs, this opportunity translates into real business expansion and sustained livelihood.

For heritage artisans, the impact goes beyond business—it’s about preserving culture and passing traditions to future generations. 

 Through capacity-building programs and expanded market access, MSMEs are also able to scale their operations and reach wider audiences.

During the launch event, SM Supermalls executives, DTI officials, and partner stakeholders joined entrepreneurs and guests in celebrating the opening of the marketplace—highlighting a shared commitment to empower local businesses and provide them with greater market opportunities. 

 Visitors explored booths filled with proudly local products—each representing stories of craftsmanship, passion, and perseverance. The marketplace quickly became a vibrant hub where mallgoers discovered unique regional goods while supporting local livelihoods.

The launch of Vinta Market stands as one of the highlights of the opening of SM City Zamboanga, the city’s newest lifestyle destination bringing together shopping, dining, entertainment, and community experiences closer to Zamboangueños. 

Through initiatives like the Vinta Market, SM Supermalls continues to champion Filipino entrepreneurship, providing MSMEs with accessible platforms to grow their businesses while celebrating the rich culture and creativity of local communities. As shoppers explore the colorful stalls and meet the passionate makers behind the products, the Vinta Market stands as a vibrant symbol of Zamboanga’s thriving entrepreneurial spirit—where tradition, creativity, and opportunity sail forward together.