Best & New Firsts In Metro Manila

Saturday, September 13, 2025

Excited to meet your new obsession? Perhaps even more hyped up to make your existing ones even more intense? Well, then free up your weekends from errands and get ready to fill-up your must-visit list with all these new crazes at SM Supermalls.

This month of July, we truly got it all for you as we continue to bring you top-tier shopping experiences—thanks to all these new firsts and flagship stores in Metro Manila.




Iconic Designs That Speak To You 

Some works are simply designed to become a pop culture moment themselves, destined to redefine what we think about trends and the mainstream—and that’s what we call iconic! Be part of this moment and check out the newest store that has just opened at SM Supermalls. 

From the MCU to the Star Wars franchise, to Jujutsu Kaisen and Demon Slayer, or even something as niche as Beverly Hills, 90210—whatever’s got you poppin’, we get it funkin’. 

Housing its first-ever store here in Southeast Asia, Funko—the sought-after collectible and pop culture brand—unlocks its first milestone in the region at SM Mall of Asia, offering exclusive product drops, all while promising an immersive retail experience like no other. From characters you love to franchises that have had you fixated for months, Funko has all the Pop! figures your collection needs.

Showcasing Your Lifestyle 

Through Fashion What you wear isn’t just style—it’s self-expression. Whether you're dressing for work, play, or that special moment, your fashion choices tell your story. 

At SM Supermalls, we make it easy for you to look and feel your best with a wide selection of world-class brands that help you live your version of the good life. 

From everyday essentials to statement pieces, everything you need to elevate your lifestyle is right here.

  • 8seconds at SM Mall of Asia - Want to emulate your K-pop idols' incredible fashion taste? Say no more! At 8seconds—the first in the Philippines—you can style yourself with the latest Korean trends with comfortable ease. From subtle, neutral pieces to flashier, more colorful garments, you'll step out looking ready for your next world tour!
  • JD Sports at SM Mall of Asia - Kickstart your active lifestyle with JD Sports—Britain’s well-received sportswear retailer—which opened its first-in-PH store at SM Mall of Asia, showcasing notable brands like Adidas, Nike, Under Armour, ON and Puma. 
  •  Another Sole at SM Megamall & SM Mall of Asia - Fall in love with timeless designs that’s made to compliment your every style, featuring flats from Another Sole. Comfort for any occasion, perfect for everyday—highlighting stress-tested leather soles and shoes altogether made sustainably, Another Sole will give you the confidence to walk miles with ease.
  • Bocu at SM Aura - Stand out effortlessly, featuring minimalist, classic, and slick 365-wears from Bocu—bannering classic styles for the modern individual, now open at SM Aura! From collections that go with your slow moments to functional workwear and pieces inspired by the simplicity of life. Embrace the beauty and power of less is more.
From big names in pop culture finds to designs that fuel your lifestyle aspirations, whatever’s got you going crazy, Metro Manila is set to get more exciting for you—only at here SM Supermalls, bringing you a #NewEraOfFirsts. 

SM and DOST Lead the Future of Sustainability

SM Prime Holdings, Inc., through SM Supermalls, in partnership with the Department of Science and Technology (DOST) and ARISE Private Sector Alliance for Disaster Resilient Societies officially staged the inaugural SM Sustainability Expo (SUSTEX 2025) at the SMX Convention Center Aura, Taguig. 





The two-day event, themed “Innovation for Environmental Stewardship,” brought together over 50 exhibitors, government agency leaders, the private sector, the international community and sustainability advocates to showcase cutting-edge solutions that advance a greener and more resilient future.

Symbolic Opening: “Beat of Sustainability” 

The Expo opened with the ceremonial “Beat of Sustainability,” led by DOST Secretary Renato Solidum and SM Prime Executive Committee Chairman Hans T. Sy, who together struck the Solidrum—a bamboo drum shell developed by the DOST – Forest Products Research and Development Institute (FPRDI). 

They were joined by SM Supermalls President Steven Tan, SM Prime Vice President Jessica Sy-Bell, SM Supermalls Vice President Engr. Liza Silerio, and other dignitaries, who played the angklung, a UNESCO-recognized bamboo instrument. The performance symbolized harmony and collective action in advancing sustainability.


Leadership Perspectives 

In his opening remarks, Hans T. Sy emphasized that sustainability lies at the heart of SM’s business and highlighted the importance of partnerships—“Public-private partnerships such as this show how science and business can unite to address some of the most pressing environmental challenges of our time. We encourage more of this as the private sector can provide support to projects by local scientists.” 

Secretary Solidum echoed this view, noting that SUSTEX demonstrates how innovation and science can strengthen national resilience and drive a circular economy, as championed by similar DOST efforts. 

“Through OneDOST4U: Solutions and Opportunities for All, we ensure that the science, technologies and innovations we develop are not just theories in journals or prototypes in laboratories—they are real solutions, accessible to businesses, communities, and every Filipino. 

This is also what we mean by Agham na Ramdam—science that is not distant; science that is felt, lived, and experienced by people in their everyday lives,” Solidum shared. “My call is simple: enough talk. 

We’ve had summits, forums, declarations that fill up shelves and inboxes. What we need now is proof. Businesses must set their sights on real, tangible goals—not pretty brochures, not slogans, but numbers you can measure, promises you can check.” 

Innovation Marketplace: Over 50 Exhibitors SUSTEX 2025 featured more than 50 exhibitors showcasing technologies, initiatives, and products that reflect Filipino ingenuity and global collaboration. 

Notable exhibits included SM Prime and SM GUUN’s “Waste-Free Future” campaign, which highlighted their joint initiative with Japan’s GUUN Environmental Company on advanced waste management. 

ARISE Philippines showcased efforts to advance disaster resilience through private sector collaboration. The DENR’s Loop Forward Program promoted circularity and large-scale waste reduction. The DOST-FPRDI centerpiece featured sustainable Lalang Pandan furniture, essential oils from Philippine plants, and bamboo musical instruments. 

Meanwhile, the DOST-CHRG presented innovations in electric vehicle technology. A Catalyst for Action Running from August 29 to 30, the Expo featured interactive sessions, product showcases, and knowledge exchanges. The event reinforced SM’s continuing sustainability roadmap, including its Waste-Free Future campaign and commitment to achieve Net Zero by 2040. 

“May this Expo be more than an event. May it be a catalyst for collaboration, a hub for practical solutions, and a reminder that business can be a force for good—when guided by purpose, discipline and partnership,” Sy concluded. 

Celebrating 40 Super Years of Evolving with Every You, SM Supermalls

One of Southeast Asia’s largest mall developers—continuously evolving to lead the way in sustainable development by integrating green design, energy efficiency, disaster resilience, and environmental stewardship into its 88 malls in the Philippines, all while creating inclusive spaces that enrich communities, support climate action, and ensure a better, more sustainable future for generations of Filipino shoppers.




Top 3 Things You Can’t Miss at HIMBON: The 39th Negros Trade Fair

 

Culinary Creations by Rising Negrense Chefs - Two Negrense talents wowed the crowd and stole the spotlight during the media launch of Himbon: The 39th Negros Trade Fair last Aug 26, 2025—and their names are worth remembering. 

Their gastronomic menu was just a taste of what’s possible: innovative, world-class, and proudly Negrense! This year, the Negros Trade Fair makes its historic debut at SM Aura—and it’s bringing with it the flavors, fashion, and flair of Negrense heritage. 




Here are the main reasons of must-experiences for foodies, fashionistas, and lifestyle lovers you don’t want to miss: 

 #1 Heritage Weaves, Modern Fashion & Accessories Handwoven Hablon, hand-smocked dresses, and chic tropical fibers reimagined for today’s wardrobe. Paired with striking local jewelry and artisanal accessories, these pieces prove heritage and modernity can walk the runway together. 

 #2 Handcrafted Home Finds From pandan to bamboo to buri—Negrense artisans transform natural fibers into elegant accents for your home. Discover design-forward décor and furnishings that bring timeless Negros craftsmanship into modern living spaces. 

 #3 Artisan Sweet & Savory & Pasalubong Stock up on flavors that define Negros: – From Mumshies’ delicacies to Virgie’s home-made mango tarts and pastries, plus savory favorites like the Ereneta-Manaloto’s bottled Chorizo de Bacolod and a lot more— Sweet or savory, these iconic bites are made for gifting—or for keeping all to yourself. 

Experience More at HIMBON 

Beyond shopping, HIMBON is a celebration of Negrense culture. Sip on Don Papa rum and locally crafted wines as live acoustic music fills the air, bringing the warmth of Negros hospitality right to the city. 

Let the fair inspire your next adventure with showcases of pristine beaches, heritage haciendas, and food tours—each one an invitation to experience Negros firsthand. And of course, every artisan booth and styled corner is a story waiting for your feed, so don’t forget to capture your #HimbonMoments along the way. 

At its core, HIMBON means “to gather.” And this fair is exactly that—a gathering of food, fashion, and heritage that celebrates both tradition and modern creativity. 

  • Save the Date: Sept 23–28 | SMX Convention Center, SM Aura 
  • Taste. Shop. Celebrate. Experience Negros like never before. 
About SM Supermalls MSMEs 

Celebrating 40 Super Years of Evolving With You, SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 88 malls nationwide—marks a new era of connecting communities and redefining the malling experience through sustainability, innovation, and inclusivity. MSMEs are everywhere in SM Supermalls. 

From pop-ups to trade fairs, they transform our malls into launchpads of innovation, creativity, and entrepreneurship—fueling energy, ideas, and everyday experiences. Be part of this success story—visit msme.smsupermalls.com or email customercare@smsupermalls.com to grow your business with SM today!

New Hangout in the East

From global bites and steaming hot pot to bold mural backdrops and barkada game nights, this East-side hub is built for every kind of hangout. 

Foodies, art lovers, and gamers—this new hangout spot in the EAST has something for every squad.




From Neapolitan pizza and Okinawan steak to billiards showdowns and art-filled corners, the new East Wing at SM City East Ortigas is more than just a foodie playground—it’s a vibrant hangout spot. 

Whether you’re a foodie chasing global flavors, an art enthusiast hunting for Instagram-worthy backdrops, or gamers up for friendly matches at the Game Park, this East-side destination brings together passions in one stylish space. 

For the Art Squads: The Glow-Up by Kiefsix 

Adding to the cool factor? Manila-based illustrator and creative director Kiefsix (Kiefer Indiongco) transformed blank walls into massive, colorful murals. His basketball-inspired, bold designs turn the East Wing into an open gallery, making it as much an art crawl as a hangout hub. 

And with EYO, a fun, sun-inspired character also designed by Kiefsix, visitors get a playful guide through the space—always selfie-ready and Insta-friendly. 

For the Foodies: A Passport of Flavors 

The East Wing lineup reads like a culinary world tour: 

Paris Baguette – Bakery brand from South Korea serving pastries and cakes. 
Hoshino Coffee – Signature hand-dripped coffee and soufflé pancakes from Japan. 
Du Hsiao Yueh – Taiwan’s iconic Dan Zai noodles. 
Jiangnan Hot Pot and Grill – Authentic Chinese broths, meats, and sauces made for sharing. Rossopomodoro – Neapolitan pizza and pasta straight from Italy. 
Yappari Steak – Black Angus beef grilled on lava stones from Mount Fuji in Okinawa, Japan. 
Nanyang – Singaporean staples like laksa and kaya toast. 
Eat Pizza – Giant K-style pizza slices made for photos. 
Kenangan Coffee & Zus Coffee – Bold brews from Indonesia and Malaysia. 
BEBANG’s Halo-Halo – Fifteen playful takes on the Filipino classic. 

And that’s not the full spread—you’ll also find crowd-pleasers like Sumo Niku, Pancake House, Mesa, French Baker, Super Bowl of China, Yummy Mala Pot, Yococo, Coco Fresh, Smashing Lemon, NYFD Fries, Gang Gang Chicken, and more. 

Basically, it’s your foodie passport without ever leaving Pasig City. 

For the Gamers: 

Chill + Play at the Game Park If your squad is equal parts foodie and gamer, the East Wing Foodcourt + Game Park is your sweet spot. After fiery Thai plates from Thaiwadee, ramen bowls from Buchiton, or K-cravings from Seoul Yummy, head to the Game Park to unwind with billiards, darts, or karaoke. It’s the ultimate fusion of dining and play—a barkada bonding formula that works every time. 

And yes, other Food court staples also join the party: Sizzling Plate, Dingers, TEXMEX, Hey Fried Rice, Lechon Belly Kitchen, Potato Corner, Kohi Manju, Barcada and more. 

Why It’s the Spot for Every Squad Here’s the thing: the East Wing isn’t just about food—it’s about making memories across passions. 

Coffee runs, mural selfies, barkada hotpot nights, or game-time showdowns—it’s the kind of place that adapts to your vibe. 

And with EYO around to brighten every visit, the East Wing becomes the go-to hub for every squad in the East. 

Ready to Hangout Here? Snap your mural selfies, discover your next foodie obsession, hit your game streak, and let EYO show you the brighter side of the East. 

SM City East Ortigas – East WingFollow along: #HangoutHereAtSMEast | #HangoutWithEYO

SM Prime Launches Manual for a Waste-Free Future

Manila. The SM Prime Holdings, Inc. (SM Prime) campaign for a Waste-Free Future and its Recyclable, Disposable, Compostable, or RDC model aims to make segregation simple, easy, and actionable. 

In the recent Sustainability Expo (SUSTEX 2025), SM Prime launched the SM Waste Free Future Manual – a playbook that encourages individuals and communities to learn about RDC and building better segregation habits. 




Small steps, big impact In the Philippines, the country generates up to 61,000 tons of waste daily and an annual 2.7 million tons of plastic waste. A figure that will rise with urbanization and poor waste disposal practices. 

 Inspired by the SM Green Movement’s strong call to action to make sustainability part of everyday life, SM Waste Free Future invites everyone to become part of the solution. 




The three categories, RDC, make sorting waste an empowering exercise by focusing on the word “able” meaning having the power, skill, or the opportunity “to do”. The manual’s easy, practical, and inspiring read hopes to encourage readers to do just that –championing segregation systems and proper waste disposal.


It also features innovative reuse programs of SM Prime’s business units that keep materials in circulation and out of landfills. When done at scale, each contribution can inspire others to follow, creating a ripple effect. 

Learn, practice, champion 

Done with great reflection during its incubation stages, SM Waste Free Future presented a rethink of waste segregation habits and systems built over time. 

 “We have to be open to new ways of doing things and of putting into action every little step that’s crucial for advancing waste management solutions,” said SM Engineering Design and Development President Hans “Chico” Sy, during the 2024 World Environment Day program launch. 

Today, the campaign is deeply encouraged by institutions and agencies that strongly advocate developmental goals. 

In his message of support, Dr. Selva Ramachandran, Resident Representative of the United Nations Development Programme (UNDP), lauded the RDC bin labeling system. “Proper waste segregation is an entry point toward a circular economy – one that goes beyond waste management to design out waste, keep materials in circulation, and regenerate natural systems.”


All together now 

Together, we are stronger than we realize.  “This project is not specific to one organization, but one that belongs to an entire society. We welcome everyone to practice this in their everyday lives,” Sy said. 

 To solve a mounting problem requires all hands on deck. SM Prime firmly believes that together, we can create a sustainable, waste-free future. 

 “A waste-free future requires shared action from government, business, and communities. May this manual be a catalyst for deeper collaboration, innovation, and circular solutions that support national priorities and the global Sustainable Development Agenda – building systems across sectors that prevent waste, recover valuable resources, and protect our environment for generations to come,” said Dr. Ramachandran.

Food Fest Feast this September

Thursday, September 4, 2025

For Filipinos, food is an experience. It is the laughter shared over steaming bowls of soup, the thrill of discovering bold flavors, and the joy of chasing the latest food craze. 

This September, SM Supermalls turns up the heat with the Food Fest at SM—a month-long celebration of flavors, fun, and unforgettable moments! 




With this year’s unbeatable dining deals and fresh food discoveries to vibrant markets, giant foodie installations, live music, regional cuisines, and even a paw-ty for pets, 

Food Fest at SM definitely serves up something for everyone to savor and celebrate. 

Get first dibs on the best dining deals 

From exclusive SMO Swipe Deals to group dining offers from your favorite restaurants, the SM Food Fest promises scrumptious promos that you and your barkada will not want to miss. Whether you are indulging in your comfort food favorites or discovering bold new tastes, a deal is waiting for you!

Discover new food trends at the Food Market 

Craving the next big thing in food? Head to the Food Market where MSMEs and food tenants bring exciting new concepts to life. Get a taste of tomorrow’s food craze today with viral street eats and artisanal specialties you can only find here!

Snap, share, and savor at the Foodie Snaps Village 

Feast your eyes as much as your taste buds! The Foodie Snaps Village features larger-than-life food installations perfect for your next Instagram post. Strike a pose, snap a picture, and make your food fest moments unforgettable.

Groove and grub at Eats and Beats 

Good food tastes even better with good music. Catch live busking performances from local artists and students at Eats and Beats while you enjoy your favorite meals. It is dining with a soundtrack you will love.

Explore regional flavors at Eats Local Fest 

Journey across the Philippines without leaving the mall. Eats Local Fest celebrates the country’s finest regional cuisines, curated by renowned chefs and presented in awe-inspiring, large-scale displays. Every dish is a story waiting to be savored.

Treat your furbabies at the Big Bites Pawty 

Food Fest is not just for humans because your pets are part of the fun too! Bring your furbabies to the Big Bites Pawty where they can enjoy a pet buffet and discover paw-some treats from pet food sellers.

This month, make every mall visit a feast of flavors, sights, and sounds. Food Fest at SM is your ticket to thrilling tastes, Insta-worthy moments, and unforgettable bonding experiences. So mark your calendars, bring your loved ones (and pets!), and join us at SM Supermalls from September 1 to 30 for a food celebration like no other!

Promoting Public Awareness on Cybersecurity

Tuesday, September 2, 2025

 SM Supermalls and the Philippine National Police (PNP) Anti-Cybercrime Group (ACG) have formalized their partnership through a Memorandum of Agreement (MOA) signing held today at the SM Supermalls Headquarters Boardroom in MOA Square, Pasay City. 


The partnership highlights SM Supermalls’ commitment to championing public safety and security by supporting the PNP-ACG’s efforts to raise awareness on cybercrime prevention. 

Under the agreement, SM Supermalls and SM Cinemas will provide free airtime for the PNP’s educational and awareness campaigns, playing their video advertisements across Cinema and LED screens in malls nationwide. These campaigns are designed to inform the public about the risks of cybercrime, promote responsible digital practices, and encourage proactive community involvement in ensuring online safety.

The PNP-ACG, the national law enforcement unit mandated to prevent and combat cybercrime, emphasized the importance of public engagement in maintaining peace, order, and security in both digital and physical spaces. The MOA signing marks a strengthened collaboration between government and the private sector to safeguard Filipinos against online threats. 

 “SM Supermalls is more than just a hub for shopping, leisure, and community gatherings. We are also a partner in ensuring the safety and well-being of millions of Filipinos who visit our malls and live their lives online. This partnership with the PNP-ACG is an extension of our mission to provide a secure environment both offline and online,” said Engr. Junias M. Eusebio, Vice President for Operations of SM Supermalls.

This initiative forms part of SM’s broader advocacies in supporting government services, protecting public welfare, and building a safer and more informed community.
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